Digital Marketing Agency

WordPress vs Ghost

Let's explore the strengths, weaknesses and knowledge levels necessary to work with each one to help you make an informed decision for your next project.

7 Questions (and Answers) Key on Safe Work Kit

Do you know how to invest the 1000 euros of the Expansion of the Tal Digital Bonus for freelancers and micropymes? In Gowtech we answer this Iras of the doubts most raised by the applicants of the digital kit.

Subsidies for the purchase of computers with the 2024 Digital Kit program

Red.es Increases by 1,000 euros the subsection for segment III of the digital kit, subsidies for sharing or laptops of a professional nature

The mandatory electronic invoice: May 22 Webinar Organized by Gowtech

Solve your doubts about the obligation of the electronic invoice in Spain on our webinar. Record your company in the enabled form and find out everything.

Unlocking the power of storytelling in digital marketing

Storytelling in digital marketing creates emotional connections with your audience, differentiating yourself from competition and increasing commitment.

Power your creativity on Instagram: News to bring your content to the next level

Instagram presents updates that enhance creativity, from advanced editing tools to new detailed filters and statistics. Gowtech offers to bring your social networks to a higher level with our digital marketing team.

Fundamental principles of user -centered web design: how to improve visitor experience

User -centered web design has become the basis for ...

Maximizing your digital presence: verification and management of chips on Google My Business

Optimize your local presence with the verification and management of chips on Google My Business. With professional service, save time and improve your visibility online.

The importance of business image in the digital world

Discover the key to success in modern business: a solid business image. In Gowtech, our digital marketing team can enhance your presence online and differentiate in a competitive market. Build trust and attract your ideal customers!

Graphic design in 2024: trends and keys to a shocking visual image

Discover the key trends in graphic design for companies in 2024: minimalism, bold color palettes, 3D design, creative typography and sustainability focus. In Gowtech, we offer personalized solutions to bring your visual image to the next level.

Raise your SME with a strategic marketing consultant

Marketing consultant enhances SMEs' success through adaptive strategies, data analysis, digital approach and resource optimization, offering personalized solutions and continuing education.

Digital xpande aids, up to 80% to SMEs and freelancers for international digital marketing

They aim to help companies implement a digital marketing plan in a foreign market, supporting their internationalization strategy and online positioning.

Increase the visibility of your SME with a press cabinet

A simple solution to boost the growth of your SME and/or company may be the hiring of a press cabinet, we tell you why.

What is Lean Magnet and how to take advantage of in your ecommerce

Lean Magnet is a digital marketing tool whose objective is to maximize the number of leads. In this article we will explain the importance it has, how it is achieved and the advantages it has.

What is Mobile Marketing and how to use it in your ecommerce

Mobile Marketing is one of the new trends most used by companies, both new and traditional, for the great benefits they obtain. In this post we briefly explain what its advantages and some strategies that can be carried out

How to use the events focused on events for your ecommerce

The workflows focused on events is a new marketing trend that helps us to automate the emails that reach our clients that meet a series of requirements in a given time

How to use Chatbots and Livechats to sell on your ecommerce

In the times that run instant messaging, it has become essential and brands use these apps as a way to connect with their users in a simpler and more effective way.

How to use the headless marketing in electronic commerce

The Headless Marketing, the new interface acts as an effective response, so that businesses can meet the needs of their customers more quickly and personalized.

How to increase your sales with 'influencers'

More and more social networks gain ground in marketing and a way of giving visibility to your brand and increasing sales of your business is through the collaboration of influencers. In this article we will give you some tips to achieve it.

How to get 'influencers' for my campaign

The success of a campaign depends on a sum of accurate decisions. Among these decisions, the choice of an influencer that is the image of the brand and promotes its products or services is one of the most important.

What is the 'showrooming' and the keys to cope

This phenomenon that is taking place in the last years is not beneficial for some shops, in this post we give you the keys to cope

What is and how to use native advertising in your company's marketing plan

In recent years, this type of advertising has grown and has become popular, since it provides numerous benefits for brands and advertisers

How to attract customers with disruptive marketing

Disruptive marketing represents an unconventional marketing form that tries to break established patterns. In this article we will talk about the trends used, the risks and the keys to the success of this shocking technique.

Shoppable TV, a new purchase experience

The TV Shoppable is a clear example that to sell you must continually evolve and look for new ways to focus on the problem and get a solution to customer needs

The ropo effect and everything you need to know

In this post we talk about one of the trends most used by users currently and all the characteristics you need to know about the Ropo.

How to get customers with email marketing and automation

Email marketing is a marketing technique that consists in sending emails to a database of potential or existing customers, a powerful tool with great potential to build relationships with customers

Metaverso, what is and what will offer us in the future?

The new virtual world that awaits us is just around the corner. Metaverso is a new world to explore and create. Discover what it consists of and what will hold us in the future

"Live Shopping" the new purchase experience that has been treading strong

Live Shopping is a new purchase model that has come to stay and to revolutionize electronic commerce as we know it. In Gowtech we explain what it consists of and why it is having so much impact.

Phygital, the new marketing trend

One of the concepts that is most talking in the world of marketing is Phygital's and is increasingly sought by companies. In this post we will reveal you the reasons why it has become a trend in addition to the phenomena and technologies that affect this experience.

What are the differences between the social commerce and the social marketing

Social networks have become a powerful marketing tool for companies. We reveal what the significant differences are between two close -linked concepts of sale through them; Social Commerce and Social Marketing

How to move from personal profile to Facebook Business Page

Are you one of those entrepreneurs who use your personal Facebook profile to publicize your business? In this post we are going to tell you why this is not a good decision.

How to move from personal profile to company profile in LinkedIn

If you consider making your brand, products and services through LinkedIn known, it is advisable to create a corporate profile from scratch, doing so from the personal profile is a serious error. In this post we tell you more on this subject.

How to increase sales with UP Selling and Cross Selling

If we look at the great marketplaces like Amazon, when we are going to buy something, a lot of related items appear, whether similar or complementary. This are e-commerce techniques, to obtain greater benefits and are usually known as UP Selling and Cross Selling.

How to get clients-company through LinkedIn

If you have a company profile on LinkedIn, you can make the most of it creating a networking network and capturing Leads through it, do you know how? Keep reading this post.

How to create a corporate profile in LinkedIn.

LinkedIn has become the channel with the best results for marketing strategies. Let's not forget why it is worth investing time in building your personal brand, since it will be linked to the image of your company.

How to get to new markets thanks to the crossborder e-commerce

More and more companies are expanding their business to achieve internationalization. This trend is undeniable in recent years and continues to gain more and more relevance due to the digital transformation of many companies.

How to attract customers to your online store with Inbound Marketing

Due to digital evolution, conventional marketing has been losing positions, in front of Inbound Marketing. It is important to know their tools and how to get the maximum performance to achieve our goals.

How to attract customers to your online store with neuromarketing

It is about merging and marketing neuroscience, in order to get to the consumer faster. Its goal is to know, understand and analyze the levels of attention that people show to different stimuli and consumer sensory responses

How to attract customers to your online store with lookalike audience

The Audience lookalike tool will allow us to save more time, since it is a quick and very effective way to detect audiences similar to ours, thanks to the previous data collection on the behavior of users on the Internet.

How to attract customers to your online store with video marketing

The video is the format that is most shared today by social networks, so it is a great tool to publicize our brand and redirect traffic to our online store

How to attract customers to your online store with WhatsApp

We all know the WhatsApp application and thanks to its simple use it allows us to be connected to all regardless of the age range. Companies have observed this and are increasingly added to use for commercial purposes

How to increase sales with social listening

Knowing the audience better allows us to improve the marketing strategy, communication, products and processes of the company. Thanks to the social listening we will increase sales and meet objectives.

How to attract customers to your online store with Display and Retargeting Advertising

To obtain results we have to know how to impact our target audience. Thanks to the display and retargeting advertising, we will manage to direct traffic to our website and then measure those results

How to attract customers to your online store with YouTube

YouTube can be a quick way to build solid relationships with potential customers and increase exposure to your target market. With these tips you will get the most out of this free platform.

How to attract customers to your online store with a newsletter

This digital marketing tool offers a much higher customer conversion rate than any social network, in addition to many other advantages that we show you below

How to attract customers to your online store with Google Adwords campaigns

The influence of Google Adwords in the customer attraction process facilitates the collection of data on the consumer allowing to propose strategic advertising campaigns, aimed at the public identified by this tool.

How to attract customers to your online store with Facebook Ads campaigns

Facebook advertising has become an essential tool to attract a large number of potential customers to your online store becoming Facebook Ads is a very valuable channel for those brands that sell products on the Internet.

How to attract customers to your online store with web positioning

SEO is the key point of an online store, without it, it would be very difficult for you to get customers. Essential tool that directs quality traffic and improves visibility towards your ecommerce

How to attract customers to your online store with Facebook

Facebook is ideal to position a brand, generate interaction, meet potential customers, derive traffic to a web page and get customers for your online business.

How to attract customers to your online store with email marketing

If you want to develop a good email -based digital marketing strategy, you must start planning your strategy carefully

How to attract customers to your online store with LinkedIn Pulse

The LinkedIn tool Pulse facilitates access and generation of qualified traffic to your online business.

How to attract customers to your online store with copywriting

Take advantage of the techniques that copywriting brings you to seduce your customers, a great detail that many forget and that can make a difference between selling or not selling

How to attract customers to your online store with Campaigns on LinkedIn ADS

The LinkedIn advertising tool allows companies to create ads unique and specifically to the professional public of their interest and linked to their commercial objectives.

Marketplace, a complementary sales channel to your online store

Marketplace provide confidence and credibility to your brand, in addition to comfort and very competitive prices to consumers. It can be a complementary sales channel to your online store.

How to attract customers to your online store with LinkedIn

The powerful LinkedIn tool facilitates the attraction of qualified customers to your online store with which to get the road to the sale.

Tips for creating a Facebook Ads campaign

Creating a Facebook campaign may seem an easy task, however it requires basic knowledge and many experiments.

How to attract customers to your online store with a blog

A blog is not a direct sales tool, but user help. Focuses its content on offering the information that your client needs

How to attract customers to your online store

Neither the competition is so difficult to beat, nor the investment in digital marketing is as exorbitant as you can think.

Differences between the company profile and Professional Profile of LinkedIn.

It is important for companies and professionals to have a good profile in LinkedIn, and that this profile is always updated. Discover in this post the differences between the company profile and professional profile of LinkedIn.

How to improve LinkedIn's company profile

Creating a corporate profile on LinkedIn is essential to strengthen your brand image and increase your visibility. Know the 6 tips on how to improve your LinkedIn company profile.

What is the social listening and what is it for

If you want to know what the social listening is and what it is for, in this post we will not only talk about its usefulness for companies, but we will also address the necessary techniques and tools to get the most out of performance.

The UX/UI design

The user experience is essential for any web project that we are developing. User satisfaction will be necessary to build the value and reputation of the company.