Differences between the company profile and Professional Profile of LinkedIn.

LinkedIn is not the only professional social network present in the world, but it is the most important and has no rival . At this point the interest and need that both companies and professionals have in having a LinkedIn profile are evident.

We are going to see carefully the differences to be taken into account to decide whether to have a company profile or a professional profile in the LinkedIn social network.

Advantages of a company profile in LinkedIn

From the point of view of companies , the creation of a corporate profile on LinkedIn or a company page will help to improve your brand image and to increase your visibility . Similarly, it allows organizations to disseminate job offers , create a powerful network of contacts , as well as share news about the company to make themselves known and develop the employer branding.

A company page on LinkedIn also helps generate opportunities for the organization and allows you to reach a specific audience thanks to the segmentation options offered by this social network.

Advantages of a professional profile in LinkedIn

Also, one of the advantages offered by LinkedIn against the rest of social networks, is that it is the only social network in which files can be uploaded in PDF or Word format , such as certificates, recommendation letters and, above all, the CV.

In particular, the recruitment of potential candidates through LinkedIn is a method of great efficacy thanks to the characteristics of its search engine and a large number of filters that allow to find more easily the profiles of employees that companies are looking for.

On the other hand, in the professional profile it will be useful to publish information on a personal level about formations, congresses to which we attend, personal interests, labor relations, etc.

Common errors in the use of LinkedIn profiles

What is a mistake is to use the professional profile as a company profile.

Particularly, in the company profile you do not stop in you, but in your customers. Therefore, the content will be destined to make your contacts known to whom you help, how you help and what benefit they will have with your help in their working or personal life.

In fact, this social network has a more use of networking and to create a good professional brand, searching and generating new opportunities, which simply to the search or offer of employment.

As you have seen, the dynamics to be followed in both profiles are different. However, they complement each other and together they can help you have a strong strategy on LinkedIn.

With this in mind, you will surely have interest in how to improve a company profile in LinkedIn .