If you have reached this point where you are interested in knowing how to get customers for your online store, in Gowtech we congratulate you! That means that you have taken the step to the digitalization of your business and you have opened the possibility of offering services and/or products on the Internet through your own ecommerce.
You have already taken a very important step, but you should not stay there, simply opening an online store, customers will not come calling to your door, it is you who must carry out actions to attract them.
It often happens that, after opening your ecommerce, you are lost, homeless and do not know what to do to attract visitors to your website, visitors who see what you offer, like and decide to buy, calm, you are not the only one, it is something that happens more times than you think.
Therefore, in Gowtech we want to lend you a hand, advise you and offer you the best and most effective digital marketing that will make your ecommerce a magnet for future customers. We will teach you more appropriate tactics to attract customers who, applying them in the right way, will help you obtain excellent results.
Getting to customers has never been as competitive as it is today. At the same time that the amount of channels, strategies and tools available in the palm of the hand increases, the competition also increases. In addition, it is very common to think that hiring the services of digital marketing experts to guide your strategic plan, supposes a very high economic investment, however, neither competition is so difficult to beat, nor the investment in digital marketing is as exorbitant as you can think.
The first issue we answer:
Is it necessary to have a marketing strategy to attract customers?
Of course! Any successful business understands that nothing replaces good planning and the importance of following it with the maximum commitment, in addition, knows that it is vital to closely accompany the results and adjust what is necessary without delay.
But also, digital marketing changes very fast and the success of the past does not guarantee the success of the future, so it is vital to keep your campaign always updated, reinvent and adapt it to the demands of each moment.
Keep in mind that all the big brands have advertising and marketing companies that continually advise them with the best way to continue the strategies, otherwise, we would not find out about their existence.
1. Know who your client is
Do not think that investing time in knowing who your ideal client is is lost time, quite the opposite. The first marketing rule is to know who you direct your ecommerce. It is essential to know who your ideal consumer is or your Buyer person, that client who will always buy from you and really benefit from your products or services and, who knows, can even defend and recommend your brand before other people.
If you direct your actions for a too generic audience, you run the risk of selling them to customers who will not have a very good relationship with your business.
2. Invest in SEO positioning
Web or SEO positioning is the key point of any online store, essential to make your website visible within the immense network that is the Internet. If you do not have your help, it will be very difficult to reach your customers.
With this basic tool, you can improve the visibility of your website on search engines and redirect quality traffic towards it.
You must invest time to analyze and position the keywords or keywords of your store, for this there are different platforms that can help you such as: Semrush, Keyword Tool, or Google Keyword Planner of Adwords, Google's own keyword planner itself.
Optimize the images that you include on your website, create a blog , take care of the design and facilitate the purchase process, they are also important factors that should take into account if you want to improve the SEO of your ecommerce.
3. Create a corporate blog
This is usually the main digital way to attract and loyalty to customers today. It basically consists of generating value through relevant content for the Buyer person. In this way, the more you help your potential customers, even before trying to sell something. It is the main channel of content that your company can have and also, the cost of implementation and maintenance can be almost zero.
4. Ded time to your social networks
The presence of your online store on social networks is essential. Once you have identified in which social networks you can get potential clients, it begins to have a presence in them.
With a good strategy, you will get:
- Increase traffic to your ecommerce.
- Share your content and advertise your products.
- Sell products directly.
- Get leads for your sales department.
With the millions of active users daily in the main social networks, it was never so easy to share content.
5. Use affiliation marketing
Where you pay only for the results obtained (conversions, leads, clicks, etc.). To achieve these results, products or services are promoted through third -party or affiliate sites, which give space to advertisements in exchange for a commission.
6. Prepare your emails list
Creating a solid and qualified emails list is one of the best marketing investments that your business can do. This channel is very powerful to cultivate and compromise an audience. Email marketing still has the advantage of being a widely proven means of communication and not suffering with great changes over time.
With the precise actions, your emails list can be the key in the generation of many leads and in the concretization of several customers for your business.
7. Invest in online ads
On the Internet you can make a type of dissemination as direct as these traditional tactics, only more modern and effective. We are talking about sponsored links. You can make these ads in both search engines and in the main social networks.
The great triumph of this type of advertising is the opportunity to deliver a tailored ad for your Buyer Person.
8. Use copywriting in your favor
Persuasive writing is essential to conquer potential customers and increase your business sales. With it, you can show the value of your product or service, it is ideal to solve consumers' problems. In addition, it allows you to differentiate yourself from competition and consolidate your brand in the market, which contributes to loyalty to users.
9. Create your fidelity program
Stay with the idea of loyalty customers offering real advantages. Whether special discounts or gift coupons, surely you have taken advantage of discount coupons anywhere and you know how they bring good results.
10. Offers interactive web pages
Surprise and captive your users offering personalized information to win their attention. Calling your attention is what is achieved with the creation of this type of pages, (Landing Pages, ebooks, infographics, etc.)
With each interaction that the user makes, leaves a trail that contains highly qualified information about their behavior. Analyzing the data of this behavior we will know the user's needs and also, we will make your purchase experience more favorable.
11. Share customer experiences
Once some potential clients have been achieved, invite them to share their opinion. If you take care of customer service you will get positive opinions that will attract other customers to your online store. In addition, you must give them the option to share their opinion in all their social networks. For many professionals, the recommendations of your clients will be the pillar that will define the success of your business.
12. Keep them informed with your newsletter
The Newsletter or News Bulletin serves to inform your customers about the novelties of your online store and is also one of the media with higher conversion results. It gives you the option of taking advantage and informing about possible promotions or sales and shares again the content you have created, but prevents it from becoming an advertising brochure.
13. Offer content in your blog YouTube channel
Now that you know your audience, it is time to pay attention. You must take care of it and inform about what really interests you. At the time of using your blog or your YouTube channel to offer original content, where your brand appears and where you talk about issues that really care, which they want to share with their friends, even managing to viralize your publications.
This technique will help your online store position yourself better in search engines, to other relevant websites to link you and that your publications are very shared on social networks.
14. Offers events and promotions
No matter what your niche market is, there is always room to surprise customers with some kind of promotion.
Whenever you make a promotion, distinguish it to all your customers and make it somehow reaches potential clients. Look for the best events and fairs, and guarantees your presence in them. A lower cost alternative is to participate in online events such as webinars.
15. Give free tests
Offering free demonstrations have enormous potential to attract customers, if possible, give them the opportunity to check your services or products on your own.
That is, the idea is to offer a limited version to the user to interact with the tool and indicate how much it seems useful and relevant. The more the user's user benefits, the more possibilities he will officially become consumer when a payment plan is proposed.
16. Invest in payment ads
They are the most watched ads today. They are those that usually appear on social networks. They include images, videos, products and animations. The most common are vehiculized through Facebook ADS , LinkedIn ADS , Google Ads , etc.
18. Use useful tools
Techniques such as neuromarketing and get ahead of your thoughts, create videos with video marketing and make your brand known and maintain direct contact with your customers through WhatsApp Business , in addition to using many other tools such as Lookalike Audience to collect data from audiences similar to ours and use a inbound marketing to attract customers to your website.
19. Is part of a marketplace
Belonging to a Marketplace brings visibility to your ecommerce, it is a platform that relates your products with similar ones and offers them on the front line to users. In return, the payment of a commission for the platform. Thanks to sales at Marketplace, you can get your first sales and try to turn those buyers into recurring customers.
You should be clear that it is not necessary to spend a lot of money to bring users to your business. Of course, to begin with, it is important to invest in long -term tactics, which need more time to give results, but those results will be for longer.
In Gowtech we advise you to choose the right strategies well and dedicate the time and energy necessary to make them work.
We are convinced that, if you follow these tips, it will be easier for you to get customers for your online store.
Cheer up!
