If traditional trade demands demand, perseverance and effort, do not believe that digital trade is left behind, in this case not because of the obligation to open and close the blind every day at a specific time or by attending the incidents of customers face the public, but by the high number of competitors with what you should deal with in a world full of changes and trends that are happening at a vertiginous rhythm.
To manage an ecommerce and be able to succeed, it is necessary to use all the techniques we have, to attract users interested in the products and services offered and thus increase the possibility of sales.
Having a blog is one of the tools that should not be missing in your ecommerce, as we recommend during the attraction phase that Gowtech offers you in its digital marketing plan . We explain why:
The importance of having a blog
The blog in electronic commerce manages to provide extra value to your store and attract users who are really interested in what you offer.
There are many advantages that a blog brings to an ecommerce so that every virtual store must incorporate one and work in its content . It is a bidirectional tool , with it, readers can communicate with those responsible for trade and in turn encourage interaction between different blog users.
Not only does it serve for the blogger to introduce periodic content related to the theme of the eCommerce, but the users can discuss the subject, expand content and leave their opinion on a certain product or service.
Your blog will achieve:
Get leads for your ecommerce
A blog guarantees you greater efficacy when getting quality contacts for your online store . The contacts achieved through this tool have a real interest in what you offer and it will be easier to get you to buy.
To maintain contact without "cooling" offering specific content about your articles such as the technical sheet of the product in question, which will make more users interested in your blog and increase sales.
Better position your website
If you add periodically content to your blog, you will help the SEO of your online trade. Keeping the blog contributes to your ecommerce appearing in better positions of Google search engines, attracting greater web traffic towards it. Remember that Google likes web that are introduced continuously new content.
With a blog an ecommerce can establish a content strategy with a defined calendar, which includes the publication of articles and entries regularly.
Add value to your brand
A blog is also an ideal tool for the last phase of our digital marketing plan; customer loyalty. With your help you will transmit greater credibility and trust to the user and increase the prestige and visibility to your brand.
Today, any user looks for comparisons, reviews, analysis and opinions before requesting a product or service on the Internet. Your updated blog , which offers better consumer information, can opt for the balance in your favor and make that consumer become your client.
Interact with customers
Using a blog gives you great advantages to create a closer relationship with your customers, you can receive feedbacks from your publications and interact with users, thus you will increase sales and loyalty to customers.
It is a very appropriate means of communication to inform customers about the novelties of your ecommerce, your new products, its benefits or any useful information related to your online store.
How to manage your ecommerce blog
Next, we show you a series of tips to optimize the management of your blog and improve the results of your virtual store:
Always contributes content or riginal
Try to always establish a clear differentiation with competition, provide your own point of view, information or opinions that are useful to users, avoid falling into repetitive content and that can be easily found in many other blogs or websites.
Sets a publications calendar
The best way to use the blog in an eCommerce is to create a good content strategy that includes a publications calendar . You must ensure publish new articles, we have already mentioned that Google rewards the websites that include content, but also get users to expect the new tickets you upload to your blog regularly.
Includes action calls
For example, in the product of your ecommerce product you are referring to, it is very useful in a blog post on what aspects take into account to buy a certain article, by introducing Call to Action strategically in the content, you manage to redirect users interested in buying, towards the product tab of your store.
Focus to help and not sell
Remember that a blog is not a direct sales tool , but user help, so its content must focus on offering the information you need. Thus you will get the user experience to be better and you will be generating great value on the brand, which will later bring other related benefits such as loyalty, future sales, recommendations, etc.
Take into account the traffic of each article
With tools such as Google Analytics you can analyze the traffic of entries to your blog and thus be able to determine what topics are the most wanted by users and what articles are most successful to get the greatest performance of future tickets on your blog.
This Google tool easily gives you all this statistical information on the blog and allows you to focus the content strategy on those topics and types of articles that users like the most.
In Gowtech we know that the blog will have become one of the most effective tools to highlight among your competitors, perform inbound marketing strategies, content marketing and improve the natural positioning of your ecommerce. With it, you open a window to your online store, which translates into more visits from potential customers that can increase your business sales.
Do not miss the opportunity to take advantage of a quality blog to your ecommerce!
