How to attract customers to your online store with a newsletter

In Gowtech we are now talking about the effectiveness of another communication channel between your online store and your customers, which you can find among the tools of the conversion phase of our digital marketing plan.

In addition to social networks and blogs, newsletters or newsletter is functional and highly recommended to keep the customer's real database informed.

But what is the difference between a Newsletter, an emailing and email-marketing, why are they important and what are the ventas for your ecommerce? Below we explain everything, attentive!

The Newsletter

It is a digital publication distributed through email , of a nature especially informative and that is usually sent with some periodicity; Daily, weekly, monthly, bimonthly or quarterly, depending on the needs or preferences of each sender.

In general, they offer information or news about the brand and are usually well received by the recipients since they are users who have previously shown interest in the brand and have requested information by mail.

The mailing

It is a format used mostly to promote services and products of a brand. It is used as advertising and are no longer sent to an already consolidated database, but massively to reach greater number of recipients.

Email -Marketing

In this case, the recipient of these mails is a target audience that could have some interest in the brand.

Brands use this technique to contact this type of public and direct it to turn it into recurring customers. This marketing technique includes newsletters and mailing, always accompanied by a good strategy that supports the actions that are performed.

Why are Newletters important?

The contact achieved following a newsletter has much more value than any follower in networks.

We know that social networks are necessary tools today to reach a large number of users, but it may not soon, but these tools have an expiration date. However, if you focus your brand to create and increase your database, in the future you will not notice the contact losses when Twitter or Facebook lose importance.

The conversion rate of contacts achieved with this tool is much higher than with Facebook or Twitter . If your subscribers take the trouble to sign up and confirm that they want information about your brand, they are really interested in it.

There are many advantages that your brand will find if you have a newsletter in your online store.

As we have already said, you have the advantage that subscribers have already shown interest in your brand , have provided your email and want to stay periodically informed of your news. We could say that subscribers have "direct line" with you, they no longer need to enter your website to inform themselves.
Although it is not a direct sales tool, with it you manage to influence your subscribers indirectly.
It is one of the greatest sources of traffic to your website or blog and get a high customer loyalty rate.
Make your subscribers informed of your brand's latest news and promotions.
It does not require a great economic investment and the benefits are considerable , due to its low investment they can be allowed from SMEs to large brands.

The vast majority of the population already has a personal email account (more than 3.2 billion accounts).
The highest percentage of customer conversion and loyalty , which benefit from advantages and discounts unlike non-sch descript.
The possibility of customizing your messages and promotions , focusing on the information to the needs of the recipient, which makes the client feel somehow care.
It facilitates the task to promote and publicize your proposals to truly interested customers.

Errors to avoid

To gain efficiency with a newsletter it is important not to make mistakes that can bother the user for their excessively intrusive character . Remember:

Do not use newsletters as a means to introduce a large number of ads, avoid sending advertising indiscriminately, otherwise you will get your users to stop being interested in your news.
Try to use a simple, clear and direct design , avoid strident colors or very recharged compositions. The best newsletters are always the simplest.
Do not force the frequency of shipments , create a calendar to organize the periodicity of your newsletters and thus avoid saturating your subscribers with too much information.

From Gowtech we assure you that this marketing tool is very effective in maintaining contact with your potential customers. It is certain that if a user requests information about your products, is that he is really interested in them and the probability of buying them is truly high.

Do not stop including digital marketing such as this, you can discover all the benefits you can achieve, increasing web traffic and sales of your ecommerce.