Attract customers to your online store with Facebook Ads
Advertise your online store products is essential within the brand strategy. Therefore, a way to boost your ecommerce and attract potential customers is to use Facebook ADS.
Improve your Facebook ADS campaigns to attract customers
In this article we will see how to improve your campaigns on Facebook ADS if what you want is to attract customers to your online store.
Creating an advertising campaign on Facebook for your online business is more than thinking about the best publications: you have to do a good advertising writing , correctly segment your audience and be clear about your advertising goals .
Guide to use Facebook ADS on your ecommerce
At present, both companies aimed at customers and those aimed at companies manage campaigns on Facebook ADS, but how to embark on the adventure of an advertising campaign on Facebook?
Here is a guide to use Facebook ADS in your ecommerce .
1. Appeals in the objective of your campaign
What do you want to get with your advertising campaign? Greater scope, attract traffic to your website or get notoriety?
By creating an advertising campaign on Facebook ADS, we can choose between a wide variety of objectives. However, it is important to make a good choice.
- If your business objective is to capture Leads, the goal of your Facebook campaign could be generation of potential customers, traffic or conversions.
- If your business objective is to gain traffic , the Facebook ADS goal could be reach, traffic or conversions.
- If your business objective is to sell , the objective of your advertising campaign on Facebook could be web traffic or conversions.
2. Triumph with your campaign advertisement type
According to your goal, you must decide what type of adapts best to the type of advertising campaign you want to create.
- Dynamic products ads.
When a user who has been in your online store, leaves it and enters their Facebook account, advertising of the product that has been interested will appear.
It will be useful for reaching customers who have seen a product and have not bought it by showing them similar products.
This type of advertising combines images and information from your catalog of products with signals from a pixel that monitors the activity that takes place on your website.
- Ads to capture traffic to your online business
Show ads with the purpose of attracting traffic to your online store that you still don't know your brand. It will be useful to increase traffic to your online store and reach future potential clients.
3. Beneficiate of the Product Catog tool
This function will help you speed up the work, since it allows you to connect the Facebook ADS platform with the product catalog of your online business.
You can use product catog for:
- Show dynamic ads have already seen your online store but have abandoned it.
- Add your products to your Facebook page store.
- Create Carousel ads. It allows to show up to ten images or videos in the same ad, each with its own purchase link.
4. Commit to your followers
To get better results and attract new customers, you can combine your Facebook Ads campaign with the participation of your fans . To do this you can encourage your audience to share photos on some topic related to your business that includes a unique hashtag to create a community. This action will help you maximize the results of your investment, thanks to the use of the mentions and to the viral effect of this social network that will allow you to reach new users.
Have you already tried the campaigns on Facebook ADS ? We also recommend our article on Campaigns on LinkedIn ADS .
