How to attract customers to your online store with Google Adwords campaigns

Google Adwords currently one of the most efficient means to reach your target audience and take off your online business.

There is no doubt that, to attract customers to your business it is essential to identify them , in that sense Google Adwords , will allow you through a series of steps to meet your potential client.

First of all, we tell you the operation of Google Adwords.

The attraction process begins when a user types a specific keyword which has been previously selected by the company and included on their website, automatically Google Ads filters users based on their latest visits and history , allowing to know what the user is looking for and thus show advertisements of their interest .

In this article we tell you the key tips you must follow to attract customers to your online store with Google Adwords.

1. Know the volume of searches for your keywords

The keywords with higher searches will be more effective when getting potential customers for your business. Therefore, before inserting your keywords it is important to know the volume of searches that you have through the keyword planner offered by Google Adwords.

Thanks to this tool you can know the average monthly searches , the competition that Adwords suggests for that word. This bid is just a relative suggestion based on what other clients pay. It is advisable to test with certain bids depending on the location to which you go, the period of time, etc.

2. Segmentation is essential

If you do not have many resources and need to get low cost conversions, it is essential to make a good segmentation of your campaigns and ads on Google Adwords.

Study your audience carefully and locate areas, demographic data and devices most used by your target audience. Google Adwords allows concrete segmentation based on different aspects: age , device, geographical area, language, etc.

3. It offers quality

How do you get the quality? If a person looks for dress shoes, he has to find an ad that allows him in a single click to find what he is looking for. Try to establish a very narrow relationship between your keywords to generate positioning on Google, the ads that activate those keywords and the destination page to which they take.

Therefore, offering greater quality will allow you to get a better positioning on Google, that is, higher than your competition with a lower cost.

For example: an account with a higher quality can come out in higher positions than a competitor who invests or struck more in its campaign cost per click but with a lower quality. However, having a higher cost per click does not guarantee you in better positions if you have low quality.

4. Test and error

Google Adwords is synonymous with trying and analyzing results. Try different keyword sets until it is hit between your keywords and user searches.

Analyze the results and concrete everything you can. It is not about limiting your campaign too much to a very small segment because you will lose potential customers, first it gives a little more margin and then adjust the segmentation.

5. Patience

A common mistake is to rush to make decisions at the beginning of a campaign. It is advisable to wait for you to get about 500 clicks. Usually, from 15 to 30 days you could start making decisions about your campaign based on the analytics provided by Google Adwords. However, everything depends on the budget you direct.

Possibly you know other options to create segmented advertisement campaigns. However, you may also be interested in our articles on Facebook Ads and LinkedIn Ads

In addition, if you have been interesting this article, do not miss our post on how to attract customers to your online store .