How to attract customers to your online store with copywriting

Mari Carmen Cerezo Hernández -

There are still many online stores that still do not use the Persuasion technique in the writing or copywriting of their web pages, about 80% of ecommerces. Many right?

Well, if you want to highlight in the competition, in Gowtech we faithfully recommend that you start using this digital marketing to improve the content of your online store and emerge against that 80%.

You will see that it is a very powerful attraction technique phase 1 of our digital marketing plan and its use can make you connect with your audience more effectively, which would result in greater number of sales and satisfied customers willing to buy again.

To start, we will quickly and easily explain what the copywriting technique is.

It is a persuasive writing that captures the attention of your potential customers through the texts and lead them to finally buy your products. The action is designed with the objective that the reader performs an action previously determined by the owner of the website.

This includes from the texts of the beginning of your online store, to the description of each of the products you sell. Words have immeasurable power and depending on how you use them in your online store, they will be able to attract or repel visitors.

1. Distinguish between your possible buyers

There are 4 types of buyers:

  • The logical client; That seeks to buy something that, in quality-price ratio, is totally convenient, compares several brands and needs objective and clear arguments, before making a final decision.
  • The compulsive customer; Spontaneous and determined , gets carried away by the impulses, often buy something in the online stores where it lands, follows the ads on social networks and bases its purchase decision on desire and heart. This client is preferred by electronic merchants and it is not surprising!
  • The kind customer; He likes to connect emotionally with people and needs to see the faces and values behind the store where he is going to buy something. It is a type of consumer that will give a lot of value to the emotion that awakens the product itself.
  • The nonconformist client ; Extremely demanding, they have a selective and critical behavior, they are not easy to convince and also look for any small weak point to speak badly of you in the forums and on the social networks of your online store.

These 4 consumer styles are very different, hence the importance of adapting the suitable texts based on your ecommerce products and what they expect to find.

2. Use attractive words and titles

If you do not know the magnetic words that you help attract customers to your ecommerce, here we provide some of them.

You will see how, using these "magical words", your customer flow will increase significantly.

  • Guaranteed
  • Best selling
  • Authentic
  • Forbidden
  • Amazing
  • Safe/ Insured
  • Cheap
  • Checked
  • Unlimited
  • Secret
  • Enjoy
  • Dare
  • Discount
  • Exciting
  • Wake up
  • Extra
  • Free
  • Thank you
  • Hidden
  • Incredible
  • Exclusive
  • Magical
  • Miraculous
  • Mysterious
  • Without commitment
  • Prize
  • Private
  • Protected
  • It is priceless
  • Without risk
  • Discover
  • Reduced
  • Refund
  • Tempting

3. Differeciate yourself from the rest

We are clear that the images of your ecommerce are important, but so are the quality of your texts. You must be creative, think and highlight among the rest using curiosity, humor and freshness. We are on saturated information and it is very common that in our navigation we are bombarded with a multitude of ads, the key is to find the ideal words to uncheck you.

Let's look at an example:

Suppose you want to buy a suitcase for a trip, which of these two headlines is more suggestive?:

"Look our new collection of suitcases" or "Your best travel companion, you will not want nor can you travel without it!"

Isn't the second more tempting the second? That's what copywriting is about, playing with the surprise factor and catching the unsuspecting user.

4. Focus your Customer Copywriting

Do not focus your texts on talking about the good ones that are your products or services, or the time you have been in the market, but on transmitting the sensation to the consumer that you care about it and that your ecommerce is designed to offer him the best . He implies that you worry more about them than for you and that you want to know their desires, problems and concerns to always offer the best purchase experience.

By having the advantage of knowing what kind of client is (logical, compulsive, kind, nonconformist) focus your copywriting to it, making you feel identified in each sentence. Thus he will feel that your online store is perfect for him.

5. Be brief, clear, direct and use action calls

The good, if brief, twice good. Try to clearly transmit the characteristics and benefits of the products you offer and also accompany your texts with calls to the action to direct the user to the product with a phrase that escapes the usual: "I want it", "I am interested", "see more", "I like" or "buy."

Speak to the mind of your potential client, making the calls in action exactly what he is thinking: "I need it." You will convince them that your product is exactly what they are looking for.

After reading all this, if you still do not see yourself able to wake up at the buyer that intention of sale through the words, you can always count on our professional advice and we will help you improve the content of your ecommerce, in addition to guiding you to learn to write your own texts.

The most important thing is to take advantage of the techniques that copywriting brings you to seduce your customers , a great detail that many forget and that can make the difference between selling or not selling.