Achieving more customers for our ecommerce is usually one of the main objectives in our marketing strategy. Facebook social network can be a great ally in this task that is not easy since it will help you to get a community of fans faithful to your brand.
Here we leave you 5 fundamental tips on how to attract customers to your online store with Facebook and that you will surely be very useful to get more customers to your business.
1. Create a company page with your own personality and visual identity
Start by creating a company profile of your brand, product or service. Facebook is a social network with great publication activity so it is very easy for your potential clients to be distracted with the rest of visual content if you fail to get their attention.
One of the mistakes is to create a personal profile and use it as a commercial profile. In this case, you will not only be missing the numerous advantages that Facebook offers you through the company pages, but you will project an unprofessional image to the client.
You should not forget that, the main objective of your fan page is to establish a long -term relationship with your potential clients through a valuable, relevant and useful content for them. Therefore, remember that, to attract customers to your online store , we first give and then receive.
Use the heading of your Facebook profile to publicize your brand trying to maintain a simple and concise image to communicate what your brand represents. We recommend that you use a maximum of 2 or 3 colors trying to avoid a visual distraction and offer greater retention in the memory of your customers.
Also use your company profile on Facebook to link with other social networks and with your website .
2. Attract your fans with valuable content
A very important aspect on Facebook is to be different, creative and original . Try to be unique and create content that your fans can only find in your profile. Always remember that your fans like who you are, what you do and what you give them . Therefore, it is essential not to repeat content that has already been published by another company, and before publishing something on your Facebook profile, ask yourself if the content you are going to really share will really be useful and valuable for your fans.
The more valuable the content published for them is, the faster you will begin to create a relationship . In this way, when there is that relationship it will be much easier to gain the confidence of your audience and it will be easier to offer you your products or services to make them faithful to your brand, which they will buy again and again.
3. Create continuous content
It is very important that you pay great attention to the frequency of your publications. Marketing and advertising success is in repetition. We recommend that as "minimum" you publish 6 times a week or make 1 daily publication . You must be loyal to a CDE of publication and be consistent with the days and schedules of your publications. This action will not be tedious if you use the tool to program your Facebook publications. This social network allows you to set the date and time at which you want to make your publications.
Also, try to share photos and videos equally, trying to create a varied and original content in various formats, this will help you always remain in the minds of your fans.
4. Generate participation in your fans
It is essential to involve your audience in everything your brand does. In this case, always hold a bidirectional conversation and avoid monologues. A advice that you must continue is to prioritize the comments of your publications, above the “I like it” since when a user makes a comment in a publication, he is taking the time to leave his opinion. However, the user who gives "like" it does by inertia and does not really pay attention to the content of the publication.
Take advantage of this social network to interact and generate participation in several ways: ask questions, surveys, perform raffles, competitions, etc.
5. Create an advertising campaign
Facebook has a very effective advertising system that can give you excellent results in a short time and with very little investment.
Thanks to this digital platform, in a simple and economical way you can make segmented advertising to your potential clients, carrying your corporate message all over the world in just minutes.
You can create campaigns on Facebook and redirect your fan page , your website , a landing page or offers that you are promoting in your business. Gives priority to segmentation to really take the public that interests you, you can segment your campaigns by country, city, age, gender, language, interest, etc. Finally, the Administrator of this social network will provide you with advanced statistics so you can optimize your results.
You already have all the steps to attract customers to your online store with Facebook , if you want to know how to campaign on this social network, we encourage you to read this article about Facebook Ads .
If in your case, your business model is B2B , then the ideal is not to announce on Facebook, but on other digital platforms such as LinkedIn . Here we leave you an article on how to attract customers to your online store with LinkedIn .
