LinkedIn positioning tool and an essential channel to get thousands of contacts for your online business. In this sense, LinkedIn is presented as a key social network to create branding , generate traffic to your website and convert that traffic into new business opportunities for your ecommerce .

If you just started as an entrepreneur or have been developing this activity for years , through LinkedIn you can connect with potential customers for your business.

In this article you will know how to attract customers to your online store with LinkedIn through 5 key tips that you can use to succeed in this social network.

It should be taken into account that it is useless to have thousands of contacts if they do not give you anything. However, although a large network of contacts would be ideal for this network, the idea is always that your contacts can contribute something professionally . Remember it!

Here are 5 tips to attract customers to your online business with LinkedIn.

1. Publish a short article in LinkedIn Pulse

Creating an article on LinkedIn Pulse is an interesting way to make you a hole among the user community of this social network, since it will not only allow you to enrich your profile , but you will also gain great visibility in LinkedIn.

We recommend that the article have a minimum of 900 words . The created posts will appear in your profile, enriching it, and each professional in your contact network will receive a notification with this action, so this content allows you to make yourself known to audiences of your same interest.

If you want to know more about LinkedIn Pulse , you can visit our article about the keys to attract customers to your online store with LinkedIn Pulse

2. Interact with other professionals

Networking is essential. In this case, you must prioritize comments above the "like" or share publications. E scribe a comment in the publications of others on LinkedIn with which contributions value and communicate somewhat relevant to the readers of that post. Implication and giving your opinion in other publications will allow you to know professionals who can help you grow and learn. Open conversation and participate with other professionals in the sector!

What kind of comment can you do on LinkedIn?

  • Write a comment only of text. It is not about being brief or extensive when commenting. The ideal is an extension of three or four lines of text.
  • Publish a photograph always accompanied with a short text.
  • Share a website link. Incorporates a link to the information about which you are giving to gain credibility.  
  • Incorporate some emoticon in your comments 😉

3. LinkedIn groups use

Take advantage of the interesting debates that exist in LinkedIn groups, but you must select those most interesting groups in your sector .

He dedicates time to read and comment on the content shared by other professionals, and above all try to provide interesting content for the group.

Remember to participate only in those groups related to your business goals in LinkedIn.

If your goal is to get customers for your online store where you sell a product or service for a specific segment. No matter how much interest you have in politics or in any other topic, think that you would like your audience to identify you.

Therefore, do not comment on groups on topics outside your brand objectives.

4. Work and program your publications

This platform allows you to share highly valuable and relevant content such as news, webinars, infographics, etc. However, before publishing dedicate time to observing trends and discovering the information that interests your target audience.

Ded time to observe and read the publications of others.

Once you have already decided to publish, make use of tools to program your content. There are currently numerous platforms such as Hootsuite or Buffer that will allow you to program your publications on this social network. Take advantage of them and win time!

5. Optimizes the content of your LinkedIn profile

Remember that your publications can also be very useful for your SEO on LinkedIn . Optimize your LinkedIn profile will be helpful to gain visibility and attract customers to your business . It can also help you position you on Google . To do this:

  • Take advantage of the title and description of your publications to include your keywords in these fields.
  • Do not forget to include LinkedIn articles press your keywords.

Now that you know how to attract customers to your online store with LinkedIn, and how to get the entire game to this social network, get down to work!

In addition, you can continue to deepen LinkedIn with this interesting article about the powerful campaigns in LinkedIn ADS .

However, if you think that your potential customers do not teach LinkedIn or your business model is B2C, we recommend our article on how to attract customers to your online store with Facebook .