Introduction to LinkedIn Press for marketing strategies

Are you looking to add new actions to your LinkedIn marketing strategy?

LinkedIn may you. In this article you will find the keys to attract customers to your online store with LinkedIn Pulse and why your business should use it.

LinkedIn Pulse is the internal blog of LinkedIn's own social network with which to improve your personal brand , your digital presence and, therefore, your sales . The objective of this tool is that both users and companies can write their own items in order to share them with the rest of their community. So it has become a new resource that you must add to your business content strategy.

Here are 5 tips that you should not forget if you want to make the most of this tool.

Tips to optimize the use of LinkedIn Pulse

1. Look at attention with your articles

Make your article visually attractive . You should keep in mind that users are exposed to a lot of different information from LinkedIn. So it will be necessary to include some stimulus that makes them stop reading your article.

When writing the article, try to highlight and customize your publication with: bold, italic letters, underlined or with quotes. You can also divide the text with scripts or numbers, differentiate labels with the use of hashtag and add emoticons to accompany the message.

Take advantage of LinkedIn's format to be able to shape and attract attention with your articles.

2. Don't forget the SEO

Choose those keywords with which you want to position your article, in the same way as if it were an article to position in Google and tries to include those keywords in the title , description and text of the article.

Select what are the needs and doubts of your potential clients so you can answer through your LinkedIn Pulse publications.

3. Set a publications calendar

Getting results writing requires a lot of effort and perseverance , so it is of no use to publish a week and the next one does not publish anything.

For the LinkedIn algorithm, regularity . We recommend you publish a minimum of 1 daily article or 3 weekly publications.

Make a calendar with the days and schedules that you are going to publish and fulfill it.

4. Write about your specialty

Think about your strategy on LinkedIn and publishes articles only on specific topics that meet these two aspects:

  • Who is your Buyer Person, your target client?
  • What goal do you have in this social network?

5. Close your article with a call to action

Call to action or call calls are an indispensable element when what we are looking for is to make users connect with our message and take a certain action.

Therefore, if one of your followers has read until the end of your article is that you have been interested, therefore, you must include that call to action and thus, get the action you want .

Now, do you want to know more about how to attract customers to your online store ? Keep reading our articles.