Imagine that you want to get with your advertising people who look like those who are already buying you, thanks to the audience lookalike you can get that range to get customers and increase your online sales.

The concept of Lookalike Audience, also known as similar audiences, is a tool within digital marketing that will allow you to find new audiences, with similar characteristics, and related to the target audience that we intend to turn into new users and future buyers.

With this tool we will add users to the segmentations we make to our target audience.

To put this concept into practice, we need to have a Data Managem Platform (DPM), or what is the same, a data storage platform.

The DPM collects, adds, centralizes and segments the data from different sources, allowing companies to meet their current customers, potentials and thus know how and when is the best way to impact them with our advertising.

How does a DPM work?

The DPM process the data collected and accumulated in algorithms to transform them into effective, precise and useful information. They are offered by a complete vision of users thanks to their ability to integrate and centralize the data they are collecting from the different platforms and devices.

For example, you put a pixel on your website (“invisible” code that allows you to monitor your web conversions) and imagine that you want to reach people who look like those who are buying you with your advertising.

Once this pixel is involved, our DMP will begin to generate a audience, in which we could choose the people who are already buying us, or the people who visit the purchase cart of our ecommerce, or the people who have been interested in a certain article in our blog.

Then we tell the DMP to look for similar audiences and ask us for a percentage.

Imagine that we take the audience of Spain and this percentage, it will become the population of Spain that most resembles the people who buy us, for example, if we put 4%, it means that it will try to find 4% of Spaniards that looks like we want the most.

However, certain aspects of the DPM must be taken into account:

  • Its cost is high and is not available to all companies.
  • The times for their learning and integration within the organization are high.
  • Have a team of professionals for the correct use and make the maximum benefit to this tool.

How do the DPM know the people who look like our customers?

In what is based on a DPM to deduce that one person to another is similar, it is according to their behavior on the Internet.

What is Lookalike Audience for?

It is a very fast and effective way to reach the public that interests us, to put ads to people who can buy us without having to do many segmentation tests, geolocation, audiences, etc.

We can save all this because this system is already done for us.

How can you create an audience lookalike?

Facebook or Google ADS platforms offer us this service.

Their campaigns in social networks allow data collection and the analysis of their behavior, in this way they look for audiences similar to those that we have previously configured.

Thanks to this tool, we can capture new clients by teaching advertising to objectives related to those you already have defined as interesting.

Advantages of the audience lookalike

  • Locate new users who look like our current customers, increasing traffic and sales on our website.
  • Identify users similar to web visitors.
  • Find people similar to fans of the advertiser profile.

From Gowtech we want to show you all the strategies that we can carry out for your business take off to digital transformation.

We will carry out a previous study, to see what is the plan that most adapts to the objectives you want to achieve and we will get to work.