In Gowtech we are aware of the most demanded trends and content today.

We are exposed to audiovisual content of platforms such as Instagram, YouTube or Tiktok and as the “a picture is worth a thousand words”, the video marketing has become a super tool for professionals to get traffic towards their websites.

According to Hubspot's report, 54% of consumers prefer to watch brand videos, compared to other content such as emails or bulletins, social networks images or blog articles.

Companies have realized this trend in consumers and do not want to be left behind, so they are increasingly resorted to the video marketing tool to reach users.

What is video marketing?

This tool consists in the use of videos to promote and sell our products and services, in this way we can increase our engagement in social networks, educate our customers and impact audiences through the audiovisual format.

During the last years and the evolution of social networks content, it has become the ideal option for the content strategies of companies, retaining and making the viewer understand the information that is being transmitted.

Video marketing has become a time here in one of the most effective techniques to attract potential customers. And this is thanks to not only choosing brands to communicate, but it is also one of the favorite formats of customers. And thanks to this connection makes communication the most natural and effective for our business.

What are its advantages?

1. It is the most experiential format against other communication formats, since it allows us to visually show the advantages of our product or service.

2.     It is a very given format to be shared by social networks, giving the content a chance to become viral.

3.     It makes the consumer participate and involves it, establishing a more direct relationship.

4. generates a climate of trust and transparency, giving us the opportunity to show the spirit of the company and everything behind our product or service.

5.       The content is more attractive to the user.

6. The time of permanence on the web increases, thus increasing the conversion rate and helping SEO positioning.

7.     The message that is transmitted has greater effectiveness, since an average person remembers 20% of what he hears and 30% of what he sees, but this increases to 70% if he hears it and sees it at the same time.

8. Traffic to our website increases, helping to get more visits and improve Google positioning, since in the main search engines their results begin with videos.

9. Investment in this content is much less expensive than a few years ago, making it more accessible to more companies.

Video Marketing Types

Before you give the REC button of your camera, you have to be clear what kind of content you want to generate who you want to direct.

Next, we are going to show you the different video alternatives that you can create to make the most of this tool.

  • Useful content

The key is to generate content that is useful for the user and that is attractive. This type of videos is widely used in beauty, cooking or technology sectors, since they can include tutorials on how to use their demonstration products or videos in which they show the advantages of their product.

  • Corporate videos

You can show what is behind your product visually, teach your mission, vision and values of the company, and thus publicize your company.

  • Broadcast brand events

In this way you can cover the events held by the brand, so that not only can the attendees enjoy it, but also can be attended virtually.

  • Animated videos

This can be a very attractive format to facilitate the compression of some more abstract concepts. Language in this type of videos must be simple and close.

  • Microvideos in social networks

More and more social networks are incorporating minivideos with a limited duration, in which you have to offer a lot of information in a very short time, to try to transform those visualizations into traffic to your website.

  • Collaborations with influencers and youtubers

These are the new brand prescribers, since they show their experiences and opinions of products and services in the different social networks, thus bringing the product to their followers.

  • Videos of questions and answers

Make videos where the company answers the possible questions that users may have will create a close climate between the company and the user.

  • Educational, tutorial or explanatory videos
  • Live videos

Every time we demand more information that is brief, clear and concise, we want the information is rapid and for this the companies must adapt to what users demand.

In Gowtech we want to help you be up to date and that's why we offer you a personalized service to achieve the digital transformation of your business, helping you to attract traffic to your website and increase your sales thanks to the digital marketing that we put at your disposal.