If you already have an online store but you see that you are not obtaining the benefit you expect, it is probably due to the fact that your ecommerce position
In Gowtech we know that in order to sell through the Internet, it is necessary for digital trade to get the greatest possible visibility. digital marketing strategies that we have already shared with you in previous posts, but we must not forget another fundamental tool object of this post; Web or SEO positioning ( Search Engine Optimization), essential for users to find you on the network.
This strategy is part of phase 1: attraction of our digital marketing plan and is essential together with other marketing actions such as the use of social networks blog creation , or improvement of copywriting from your web store.
Gowtech team not only analyzes the SEO of your website and complements them with the necessary information, but, in combination with a digital marketing oriented to your sales, manages to establish a medium and long -term positioning strategy. It is essential to know how to access and analyze the dice of your website to take advantage of your possibilities.
To clear your doubts, we begin to understand the basics:
What is web positioning and why is it so important?
Web or SEO positioning is the key point of an online store, without it, it would be very difficult for you to obtain customers. To understand it, if you have opened an ecommerce, but do not have this marketing tool to see you, it is as if you had put a store in the middle of the Amazon jungle. It will give the same as you are the best seller in the world, that your product is the best in the market, or that your prices are the most competitive, among all the vegetation, without SEO's actions, you will not get them to see you.
With this tool, you improve the visibility of your website on search engines managing to direct quality traffic towards it. It is equivalent to clearing the trees of the Amazon rainforest and placing giant size arrows in the direction of your trade, so you get your online store to be visible for those who are looking for what you offer.
In this case, we will focus on the algorithm of the search engine most used by Internet users when navigating the network; Google , the option chosen by almost 98% of active users.
The objective of this search engine is to offer the best experience, adapting its results according to the intentionality of Internet users and taking into account factors such as; The use of Keywords or the optimization of your page, the popularity of your website or the references that other pages make of yours.
Knowing this, we can say that the key is to demonstrate to the algorithm that you offer it is better and more interesting for users. The most optimized pages for the search and with greater authority will be the ones that Google will show in the first positions.
Tips that help optimize the positioning of your website
Once this explained, the first thing you should do is identify what mistakes you can be making in your online business if you do not have the expected results. If you do not have notions of online marketing, but you really want to improve the SEO of your online store, in Gowtech we recommend you to have the specialized services of a digital marketing agency, with qualified personnel such as our SEO expert team, which is able to make a diagnosis of your website and carry out the best strategies to enhance your ecommerce.
- Analyze the keywords
Analyze the keywords or keywords of your portal, remains one of the first actions to be carried out and one of the most important factors when positioning any internet content. There are many tools that help analyze positioning, so choose the one that is easier to handle and better adapt to your needs:
- Google Keyword Planner of Adwords. Google's own keyword planner.
- Ubersuggest
- KW Finder
- Keyword Tool
- Sistrix
- Semrush
Google Keyword Planner of Adwords is completely free, but it has the disadvantage that you will only see searches for intervals, unless you are an active user in Google sponsored ads. The other tools also have very limited free test versions, but they are great alternatives to identify Keywords, as long as you hire the payment version.
- Optimize the images you include
Often, we focus only on the text and forget something as important as their photographs. This mistake can cost you expensive since it causes distrust of the possible clients who are interested in what you sell.
Optimizes the quality and web size of the file so that the page late in loading and our customers do not impatient and leave.
Avoid using images that are not responsive. We must facilitate the process and decision making and offer the best experience to capture the client.
Do not forget the ALT label of each image , which must include, the keyword of each product. The user may not see her, but Google yes and gives her much importance when positioning you for a certain keyword.
- Put the keywords in the right places
And that they are focused on optimizing the titles of your products , their chips and descriptions with those keywords that you have selected for your business. In addition to the category pages for Google to know how to classify them.
Enter quality content and describe in detail the advantages offered by your products or services including of course your keywords. The position of the keywords must be consistent and offer the user enough information to let what your portal offers.
- Simplify the design of your product chips
Facilitate navigation through your virtual store thanks to the simple design of your product chips. Try that these chips contain good descriptions, selected keywords and a section for customer opinions.
- Create a blog for your page
Where to introduce value content for your target audience, this will help you position more keywords. Take advantage of the posts to link your most relevant related products. Google will consider your page among the most relevant and create an internal linked that will interconnect your website.
- Think about design
Design and marketing go hand in hand . It is impossible to sell something that is not attractive, but in addition to something visual, it must have great functionality. Use calls in action, an easy typography to understand, avoiding the strident colors that saturate the view.
For the user to reduce the rebound rate and stay longer on your website, the design must be practical and coherent. Google's algorithm values the permanence time of your visitors and can identify whether what you offer is value, something that seriously harms your SEO positioning.
- Facilitates the purchase process
Another important factor to improve your ecommerce SEO and specify sales in your store . D Ebes pay special attention to optimizing the purchase process so that your customers can make purchases in a few steps and without complications.
If the purchase process costs the user a lot, you will go without completing your purchase. The very common leaving the purchase in the middle if the process requires completing too many data. This negatively affects the SEO of your online store and the sale, since you will have had a bad reference in the first place, and secondly, lost a customer.
- Take advantage of external actions to redirect traffic to your online store
It is important to develop a multichannel action to bring quality traffic to the web that promotes if positioning. Using for example, various strategies such as: payment campaigns in Google or Social ADS, Social Networks, Guest Blogging, Sponsorships, Linkbuilding, etc.
We can conclude without a doubt, that a good SEO strategy for any online store must focus on understanding the behavior and needs of your Buyer Person, to improve your experience by looking for what you offer.
At this point, you will have noticed that it is of no use to have an excellent product if you are not able to reach your audience to make it known. In Gowtech we are professionals in the technological sector and we know that it is not a simple task, so it is essential to have the appropriate orientation that will help you achieve the results you want in much less time. We help you to evolve your ecommerce and get the best opportunities .
Bleak in your market niche and drive your sales from now on!
