WhatsApp adds as a very powerful tool within digital marketing and from Gowtech we want to show you how to attract customers and increase your business sales with these applications.
WhatsApp is a free messaging application and calls, which has more than 2 billion users in more than 180 countries. Its use is easy, intuitive and private, allowing you to maintain contact with your friends and family in a very simple way.
It works on both mobile devices and desktop computers, and thanks to the fact that it does not need a powerful connection, it allows us to always be connected.
To affirm that now WhatsApp is the most used means of communication worldwide is indisputable and companies are attentive to these new market doors and opportunities.
If we look at the use of this application nationwide, WhatsApp becomes the second social network most used by the Spaniards, after YouTube.
In this post we will break down how a company can approach the user thanks to WhatsApp and we will give you some key ideas to succeed.
What is WhatsApp Marketing?
WhatsApp Marketing is added as a digital marketing strategy, which basically consists of the use of the mobile application we all know about WhatsApp.
What we intend with this new tool is to maximize its characteristics that it offers in terms of instant messaging. These actions can range from direct and real -time communication, to the sending of promotions and advertising, offering the user value content. It allows to create content in different formats, being able to give the customer a more dynamic and fun message in audio format, GIFs, videos, icons, text, etc.
Although WhatsApp was not created for commercial purposes, the brands are taking advantage of it to expand their use beyond the social, inbound marketing strategies to attract customers with the research and generation of value through the contents, and even inbound salts strategies, which aim to manage business opportunities, qualify them and lead them to the sales funnel until they become customers.
Advantages of using WhatsApp Marketing
The key point of this platform is the proximity that is transmitted to the client, since we mostly use it to talk to friends and family, but then we will see many other advantages that we can find with its use.
- Its scope is broader, allowing a spectrum of the older public to reach.
- The different formats with which we can create content allow us to offer a much more attractive and dynamic content, generating greater value for our potential clients.
- Being a new tool in the commercial field, there is not so much competition, so many companies have not joined their use and is not massified.
- There are no algorithms in this tool, the person's explicit consent is needed to be able to send this content.
- This consent means that the person shows an interest in the content generated by the company, classifying these users in possible buyers.
New application: WhatsApp Business
Due to all the companies that are adding to this new tool, WhatsApp has developed a new application called: WhatsApp Business.
This new application is born to facilitate communication between the client and the company, to make it closer since its interface is the same as the instant messaging application making it familiar to all its users.
It is focused to be exploited by small and medium enterprises, offering great possibilities that we will see later. In this way, companies can make distinction between personal and professionals.
These are some of the functionalities offered by WhatsApp Business:
- Create welcome messages, by the time the client contacts us for the first time.
- Create messages of absence, by the time we are outside office schedule.
- Fast response configuration, for the most used messages.
- Have access to a statistics panel, in order to analyze the amount of messages we receive, send, measure some data from the conversations, etc.
- Classify users with labels, in this way we can segment them.
- Make a catalog of products.
- Enable a payment system, being able to give rise to a new sales channel for online stores.
This new tool is making its way very quickly, so it is a platform to which we should not remove the eye if we do not want to stay out of a good digital marketing strategy.
In Gowtech we want to help you by giving you all the tools to catapult your online business and bet on a good strategy, since more and more companies join the digital transformation.
Are you going to stay out?
