From Gowtech we want to give you the necessary tools so you can choose the digital marketing that best adapt to your business.
We live in a world in which the audiovisual content prevails, more and more people go to YouTube to make their searches.
YouTube is the second most important search engine, only surpassed by Google. So, after this statement, will you still wonder if this platform would be necessary to redirect traffic to your website?
Next, we detail the strengths of this platform and how to use YouTube to attract customers to your business .
Why use YouTube to promote your business?
1. generates trust in users:
It is easier to generate a link with customers through a video than by a traditional blog.
A closer relationship is created , since the company is being personified a little more, it is a way to reach the viewer faster. This will generate in the viewer a trust that, through other means, would be more difficult to achieve.
2. Low investment:
YouTube is a free platform that allows you to reach your client in a very direct way.
The realization and production of videos entails an investment of time, but that, thanks to this platform, you can turn all your efforts thanks to its low cost .
3. Perfect to perform product tests:
It is the perfect channel to teach how your product works and that is, normally, before reading an endless scope of instructions, we prefer to see it in more visual and fast ways.
4. Accessible from any device:
Being such a powerful platform, it is adapted to all devices, whether mobile or tablet. It has Responsive Web version, which adapts or its own application.
5. Promote the SEO strategy:
SEO positioning is the key to achieving solid and regular traffic for your website and being able to have more visibility.
The creation of content for YouTube could be the key to getting up to the top positions of the search for Google. And, Google owns YouTube, so he is interested in positioning his videos well.
How to use YouTube to attract customers to your business
· Video-tutorials Type: How to use ... or how to learn.
Using this type of strategies when putting a title in a video, can be decisive to get that click, which will come to know us, like us, generate that trust and finally transform the sale.
· Testimony of customers or success cases.
When buying online we are very guided by the opinions of other users and their experiences . This is why adding to our YouTube channel content of experiences of other customers can give us that security that we want to create so that the customer trusts in acquiring our product.
Also adding success cases that we have achieved can be the trigger to convert a sale.
· Become a personality.
If you have a charismatic personality and you are good to communicate, your company's YouTube channel it can be decisive to attract traffic to your website and create that link so that customers want to know more about you or your product.
Today the influencer , this has totally changed the advertising channels we traditionally knew.
The infuerce are the new communication channels since they create communities around them with a very segmented audience, which trust their experience and testimony.
· Promote your products and services.
Generate videos about your products or services will bring them closer to your potential customers. Through YouTube you will generate a community that can change opinions through the comments of the platform. A video can help establish a relationship of trust quickly between your company and your customers.
If thanks to your video you manage to solve the problem that had been raised, they are very likely to share it on other platforms and thus increase their scope and generate curiosity in other users.
You already know, YouTube allows you to increase visitors traffic to your website, make you known freely and free, and generate confidence of your brand, since a picture is worth a thousand words.
And you, do you dare to get in front of the cameras?
