How to create a corporate profile in LinkedIn.

LinkedIn is a networking platform that has great relevance in the current business world. It is a social network known for its professional and corporate approach that today has 740 million active users. LinkedIn has become a means to build and show the personal brand of a company and the image in front of users.

Every company or organization can enter LinkedIn in order to offer information about your business, brand, products, services, etc. In addition to contributing benefits to the company itself, due to the fact that more users will know their business and will be up to date with their publications , they can also offer job opportunities to the rest of the community members.

Today, there are majority companies that are committed to publicizing their business through this recognized social network. However, not only just create a profile on this platform, but you have to know some aspects that can facilitate that a company or business stands out in its sector and incite users to interact.

In this post we will talk first about the steps to follow to create a corporate profile in LinkedIn and secondly we will discuss some aspects that are of vital importance for this profile to be adequate and attractive to users.

To create a corporate profile in LinkedIn you have to follow a series of very simple steps:

1. To create a company profile on this platform, a series of requirements must be met:

· Be a company employee.

· Have an email address of the company. (eg marta@namempresa.com ) added and confirmed in the account.

· The solidity of the profile (it is the effectiveness of the profile for users, appears on the right part of the profiles and must appear as intermediate or all star)

· Have contacts.

2. Once the previous requirements have met, the next step is to log in to the account and go to the upper menu and click on the “Companies” section.

3. Then, you have to click on the upper right in “ Add a company ” to create the company profile in LinkedIn.

4. Write the official name of the company and its email address

5. Finally, you just have to click on "Continue" and enter the respective information about the company.

email address created has to be verified in the LinkedIn account , if not the user will receive a message in the account introduced to confirm the address.

In the second part of this post, we will talk about some essential aspects to make the most of a company profile on LinkedIn and you cannot neglect.

1. The profile photo: It is the first thing users see when they access a profile of any social network, the first impression they have. It is very important to reflect the image of the company and transmit what it represents. It is preferable that it be a professional image, such as the company's logo.

2. Cover photo: The cover photo will contribute personality and originality to your profile, therefore, use it for users to remember very well who you are and what you offer.

3. Your title: The holder is the text that appears just below the name. It is what users will see after the photo, so it is not enough to write a simple general description of the company. It is advisable to introduce a phrase that represents the image of the company, such as a slogan, that attracts attention and is attractive and remembered.

4. Add multimedia content: Upload all kinds of content on the company, such as videos, Slideshare presentations. With this you will get your profile to be more dynamic and interactive. The Add Multimedia button will allow you to add this type of content.

5. The URL (web address) of your profile: It appears at the bottom of the section with your name and holder. You can add it to your firm and business cards, and increase your visibility in search engines results.

6. Websites: Take advantage of the website section of the contact information section by adding interest links and websites related to what you sell, your way of working or your experience.

7. Add your contact information : Having the greatest number of contact data on the company is essential, since the higher that information, the greater the possibilities of a future client contacting you. Add at least your professional email address and your phone number.

8. Ask for recommendations: This can provide credibility to your skills and contributions. Ask your employees or clients to focus on a specific aptitude or detail about your positive personality that they have about you. Sincerity and clarity are important.

Following these simple steps, you will create a successful corporate profile on LinkedIn and you can improve contact with other professional users, which will provide you with very significant advantages to improve your labor relationships.