LinkedIn is one of the social networks that offers a greater number of opportunities to get customers through networking . You are already a company or an entrepreneur, this platform can guide you when carrying out your business marketing strategies.

Today, it is not enough to offer the customer a product or service, we must carry out an adequate digital marketing plan to position themselves in the market. For more information about how to carry out a good marketing , this post continues to read.

If your question is, how can I get customers through this social network? Then you are in the ideal place, you just have to keep reading this post and you will find all the information you need.

Before trying to get customers for LinkedIn, you will have to take into account a series of fundamental aspects:

Optimize your profile: To attract potential customers through your LinkedIn profile it is essential that this be adapt to the image of your company/business , so that other users of the sector can easily find you. A full profile will attract a greater number of customers and give a more professional aspect to your business.

If you are interested in knowing some aspects to consider to get a striking and complete profile on this networking platform, we tell you more detailed in this post. How to create a corporate profile in LinkedIn.

Know who we want to address: We have to know who we want to direct the products or services we offer. For this it is essential to study what the profile of our ideal client would be and generate a network of potential clients (Leads) .

You can start looking for LinkedIn to people with the position, characteristics, habits, hobbies that brings together your ideal client. And see what kind of information you share, what are your interests, your reference groups, who follows, etc.

In this way it will be much easier for you to define what your client's profile is and start contacting them.

Once our LinkedIn profile is optimized and our Buyer person , that is, our ideal client, we are ready to get client through this platform.

What is a Buyer person? *Buyer Person is the representation of your ideal client. It is a semi-fictional example of a real buyer that influences decisions about the products, services and solutions you sell. It is what helps you provide a customer -centered service, relevant and coherent.*

How to use LinkedIn to get customers

1. Advanced search system:

LinkedIn offers the possibility of finding people quickly and easily through their advanced search system. We can select different search filters , such as location, sector, company, ect. In this way it will be much easier for us to find a list of people who match our search criteria and adapt more to our client profile.

2. Share interest content:

Another way to attract users to your LinkedIn profile is to publish content with a certain frequency , and with a specific type of content.

It is not too relevant for users to see too many publications without any relationship and without foundation. Therefore, it is advisable to create and share content of interest, such as videos, ideas, links, articles related to your sector, infographics , etc. In this way your profile will have the image you want to give based on the content you publish in it. Users will feel more attracted and will be more susceptible to becoming future customers of your company.

If you also want to know how to attract customers to your online store through videos do not miss this post: How to attract customers to your online store with video marketing

3. Participate in debates and use the groups:

An ideal way to establish connections between users of any network are the groups. LinkedIn groups are a very effective means of finding potential customers and establishing contact with them.

In LinkedIn there is a wide variety of groups, so before registering in one, you must be clear about the type of group that most interests your business . You can look at the publications in the group, the activity it has and the number of users that are part of it.

Once you have registered in a group, you must participate as much as possible and get the most out.

· Share items of interest to the group.

· Give your opinion in an assertive way. Without belittling other opinions, but always defending yours.

· Share relevant information.

· Provides new ideas.

4. Make recommendations:

One of the most important aspects for a potential client to be interested in your services are the good recommendations of your profile. A company profile with positive recommendations will always guarantee confidence to the public.

We can always ask our nearest LinkedIn contact circle that they recommend through the network. This will contribute Cable and security to our profile.

Another way to get recommendations for your business is to recommend too. Since the more recommendations about a company, the more possibilities there is to recommend you. "Recommend to recommend you."

5. Answer to user questions:

Probably once you have opened a profile in LinkedIn, users will arise about the products/services you offer. It is vitally important to answer these doubts empathically and always showing that you are willing to help , so you will have the opportunity to talk to those people about your business.

6. Use blogging platforms:

You can use blogging platforms to publish items on your LinkedIn profile. With these publications we can create a more attractive profile and contribute value to users who visit it. This option is ideal if you want to get the attention of potential potential customers, creating articles that are of interest to them.

Under the article you can leave information about your company or business , as well as contact data or social media profile.

One of these platforms that we recommend is click.

Next, we will give you a series of tips:

· Create value content:

Creating content that is really of interest to potential customers and generating value for them through our publications is a key aspect.

We have to publish content that is related to our activity, relevant and personalized information, through articles, posts, infographics, etc. In this way we will achieve confidence and credibility in front of our user circle. We will generate a quality network.

· Constance and regularity in the content:

To have a quality content in our LinkedIn profile, it is not enough to make a publication from time to time without any foundation, but you have to work daily on this. You must publish with a certain frequency, constantly and regularly. And also the content must be related to each other, in this way you will get a series of benefits:

1. Creation of a personal image.

2. Obtain a certain reputation.

3. Greater credibility and confidence in customers.

4. Creation of a value content.

In summary, if you have a company profile on LinkedIn, you can make the most of it creating a networking network and capturing Leads through it.

If this post has seemed interesting and you want to know how to capture Leads through other social networks, you can consult others.

How to attract customers to your online store with WhatsApp.

How to attract customers to your online store with YouTube.

How to attract customers to your online store with Facebook.