An influencer is a person who has relevance in a certain community, and is therefore able to influence and persuade the people who are part of it. The influencers know how to communicate with others and are very active in social networks , so they can create large groups of followers in which they have a reputation and a high value.
The importance of having influencers in campaigns is increasingly essential for brands. Statistics show that 96% of young people between 13 and 17 years dedicate about 11 hours a week to consume content of platforms such as YouTube, 70% of these young people see the videos in the next 24 hours after the publication of a video, and also, 62% of young people of that age declare that they would buy a product recommended by their influencer.
This is why acceleratorecommerce.es recommends to companies the use of influencers in campaigns as a means to promote products, services, events , etc. Through these people the brand will be much more visible in networks and a direct connection between influencers and users will be created.
Gowtech states that campaigns that use influencers are more successful than those that do not. These campaigns work in a certain way, establishing a relationship between the brand in question and influential people shared by a common audience. The brand can expand its scope if you use these people to enter new consumption habits or prioritize that brand in the consumption of followers instead of another.
These campaigns are taken in social networks , through which influencer has a large follower public and enjoys popularity. The key, according to acceleratorcommerce.es , is to know if the target audience of your company is within that group of followers in which the influential person turns its content. You can use influencers to publicize your brand, promote your products or services or participate in events.
A successful campaign depends on the decisions we make and to properly choose the influential people who want them to become prescribers of our brand.
And now the question that arises may be: how to get the right influencers? Well, the main thing to do is observe a series of very important data. First, the volume of followers , this is not a determining factor but the wider the public to which it is directed, the better, since it will provide greater visibility to the campaign. Secondly, engagement with their audience is a fundamental factor, followers have to be involved to share, comment and talk about your product. And finally, the content that the influencer shares is a very important part, this content has to be in tune with the characteristics and image you want to give your brand or product.
Hiring an influencer is a complex task, and therefore, Gowtech recommends using specialized platforms so that the work of looking for the ideal candidate is simpler. In this way you will know that Influencers enters your budget and are within your reach , so you will save time to make an inefficient search. In addition, you can know all kinds of data on your audience to find the influential person who best suits your brand personality and represent your image in the best possible way.
The ways to contact an influencer are varied, depending on the level of popularity that person has. If it is a very popular influencer, it probably has its own website and the information on the rates of its services. But, it is also likely to have only a contact email.
Acceleratorecommerce.es recommends a series of steps prior to contact . Before addressing the campaign, it is advisable to meet the person very well and let him know about your company , send personalized messages , interviews , show him that the content he publishes in his networks fits perfectly with the product or service that he has to promote, etc. In addition, related events brand products
Discover more techniques to use in your campaigns with the following articles on Live Shopping , Disruptive Marketing and Shoppable TV .
