Online businesses seek to expand beyond their borders. Thanks to the facilities we have today, consumers seek the desired product regardless of their location.

Thus, electronic commerce is growing by leaps and bounds. In Gowtech we know this very well . Next we explain what the crossborder consists of and how you can get the most out of your e-commerce thanks to him.

We know that the export of products is much less expensive, than to transfer a whole company to a new country where you want to start marketing. But this requires a lot of dedication and carrying out a concrete strategy to access the market in the most appropriate way.

From these actions the term crossborder e-commerce is born. This concept serves in China after observing the change in its economic model. It goes from based on exports, to focus on internal consumption. This is because the middle class increases its purchasing power, and therefore begins to demand higher quality products.

What is Crossborder e-commerce?

This concept refers to the marketing via online of products that are located in different countries and jurisdictions. It allows consumers to compare prices from all over the world, be aware of new releases in other countries and acquire products regardless of their location.

Crossborder E-Commerce not only refers to the web platform, but also covers payment catwalks, logistics processes, marketing, etc.

The objective of this type of trade is to open the door of a world without borders to brands and the occasion to expand internationally with less effort. This will gain online visibility and favor importation, increasing the quality of the products, maximizing the distribution capacity and having a lower dependence on the economic cycles of the markets.

Imports give us the possibility of accessing cheaper and efficient products, and will allow the specialization of products and processes, I feel an engine of growth and well -being.

How will Crossborder e-Commerce evolve?

Thanks to the digital transformation of all companies buy in one country or another, it has become a reality, eliminating all borders and joining all their forces to reach the public from different countries with different strategies.

To this digital transformation of companies, the pandemic that began in March 2020 has been added, causing the closure of many establishments and focusing all its sale through the Internet. This world health crisis forced us to completely change our purchase habits.

According to an IDELO study , the price comparator and online offers, up to 50% of the Spanish stores analyzed has the possibility of making shipments abroad, that is, most companies have focused their evolution towards e-commerce and everything that remains to grow.

How can I adapt my online store?

It is important to know the environment of a company, both internal and external, we have to know where the market where we carry out our activity is directed and be prepared for possible changes, this will give us an advantage over the competition.

To start the first thing we have to be clear about is that for our international e-commerce to triumph, we have to communicate how they do it in that country, that is, to know who we direct our efforts so that they do not fall in broken bag.

It is essential to communicate in your language and with your currency. When we refer to having the page in your language it is not to translate it in any way, it is important to have the advice of professionals both at the cultural and linguistic level, this will allow us an internationalization of our effective store.

An automatic translation will not help, since we will not get to the public and communicate what we really want to get. These are some of the things to have in accounts if we want to achieve the internationalization of our company:

  • Have qualified professionals who help you communicate as you really want and focused on the country you want to direct, taking into account your culture and language.
  • It is also important to make a SEO translation, this will help you reach potential clients from other countries and thanks to it, achieve great traffic to your website gaining notoriety and visibility.
  • Pay attention to the user experience, this can vary from one country to another and it is important to know it to get it optimal. It is not enough to communicate, it is necessary to know how to do it and know our audience.
  • It is essential to have an international logistics solution with worldwide coverage so that your products reach all the countries to which you want to expand.
  • Have the correct digital tools for the internationalization of your company.

These are some of the steps to have an adapted website and achieve the internationalization of your company. It is important to do it in the proper way and have the help of professionals or you will go unnoticed.

From Gowtech we want to help you achieve all your goals and expand to new markets. Achieving the internationalization of your company you will gain visibility in new countries and make a hole in its market.

Ready to adapt your business to e-commerce?