LinkedIn has become the most powerful professional social network worldwide thanks to its growth in recent years, so creating a company profile on LinkedIn is essential within your strategy .
With this social network we can improve the corporate image of our brand and also allow our employees to participate in the dissemination of content. But in addition, it is an indispensable condition to invest in advertising.
If you still do not know how to improve your business profile on LinkedIn, do not worry because in this post we will see the main guidelines that you must follow in this social network, in case you have wondered how to get the most out of a company page on LinkedIn .
1. establishes a content plan that includes at least one publication per day.
LinkedIn content is essential since it allows your contacts to see that you are an expert in the sector, observe that you can contribute more than your competition, and examine what makes you highlight about others. All this contributes to your contacts to trust your brand more and finally buy you that it is the most important.
When to publish?
The first hours are the most important. LinkedIn's algorithm tests publications in the first two hours after your publication. The best time to publish in Spain is between 8:00 and 10:00 in the morning (especially Tuesday and Thursday). On Saturdays and Sundays 50% of users are active, but only 25% publish content.
2. Use different formats in your publications and different content typologies with which your contacts can be identified and interact with publications.
The video makes the difference in engagement! The ideal video publication must have a duration between 30 and 60 seconds, square format and subtitles (more than 50% of users watch videos with disabled sound).
3. Measures.
What is not measured cannot be improved! Try to measure monthly what has been the scope of your publications on LinkedIn, as well as the evolution of your actions.
4. Involve your employees to feel part of the company and become the main ambassadors of the brand.
Do not ask your workers to share your content, but ask them to comment to obtain a scope 5 times greater.
5. Interact thank you when they recommend your publications .
It is an effective way to increase the engagement of your publications in a very simple way.
6. Includes the main keywords that define your business in the description of your company page.
Company pages must be completed 100% or lose reach. The use of keywords, hashtags, location and a powerful description will be the basis for boosting your business profile on LinkedIn.
