How to increase sales with social listening

In Gowtech we want you to know all the possible tools that you can dispose of getting the very significant increase in visits and sales in your online business.

It is important to know them thoroughly and know which one that best suits what we want to get.

The social listening, also known as "active listening", aims to take advantage of social data to increase sales of any business.

It is a customer-centered service, also known as Customer-Centric , to detect, not what you want but what is needed. The client is the center of the strategy to get expected sales.

Social Listening tool acquires a transverse value within the company, since it is not only beneficial for sales, but also for the rest of the company departments.

Customer-Centric habits

1. Always listen to customers in each of the communication and interaction channels.

2. Monitor customer comments.

3. Be active and proactive by anticipating possible scenarios of customer needs and preferences.

4. Includes customer behavior as a starting point in the organizational and commercial processes of the business.

5. Share knowledge and content of interest for customers, not only offers.

6. Create systematic and automatic processes to give quick and efficient answers in customer experience.

client's trends, needs and preferences

The procedure to create a good social listening strategy will consist of carrying out a series of phases that will allow us to get the maximum performance.

First, we must listen to users, in this way we will detect satisfactions and dissatisfactions, risks and opportunities based on the information we have.

After listening, we will ask them about the experience they have had, so we will define an assessment of the various attributes that appear in their course.

Then we will interpret the results we have obtained. We will consolidate the results, to look for patterns, analyze and design action plans where our focus will be in the client.

Once we have the necessary information, it is time to act , to generate changes or plans in the organization, communication, marketing or products and services thanks to customer feedback.

The last phase of this methodology will be to monitor if the objectives are met. We will continue continuously the evolutions and trends to boost changes in the cycle, in case it is necessary.

This methodology is not static, but is circular and carried out in the proper way, it will report many benefits.

Evolutionary of mentions that achieves a brand in a certain period of time and thus be able to compare it with competitors.
Obtain the performance that these brand mentions have had, also known as engagement and the potential scope obtained with these mentions.
Create Dashboard , to make comparisons with direct competitors.
We can also extract tendencies on topics.
The demography associated with any conversation that is being given on the Internet, such as knowing the genre, the age range, countries where it is being produced and the languages that are being used to comment on that theme.
Detect logos without being labeled in photos or videos.
Virality of a content, know where a news or comment was born and who has been. Studying this virality helps us to be prepared for future crises.
All mentions are geolocated, which allows measuring the impact that is had on different markets or countries.

It is important before putting a digital marketing , knowing the advantages that can contribute to our business.

The social listening is a very powerful tool, which controlled by professionals can report great benefits.

It allows us to break down and deepen any theme and analyze them individually.
It gives us great agility, since it helps us to find out the first of what is being talked about and this gives us a very wide margin.
It gives us reaction time to adverse situations, but also in positive situations.
Thanks to the social listening we can contribute a vision of the impact that these actions and user perception have, and measure .
It helps us to innovate since we have direct user information.
It can also be used on research issues, to collect information about possible brand extensions
It is one of the greatest advantages, since it allows us to be the first, it helps us to advance.
It gives us information that becomes an advantage over competitors and the market.