Understanding the UP Selling and Cross Selling
The weight that e-commerce trade in recent years is gaining is indisputable and companies are aware of it, concluding that without the presence on the Internet they have no future. It is rare the company that has not made the leap into the digital transformation of its business.
But it is not enough to be, it is also necessary to carry out the appropriate techniques to receive traffic influx, since before we were going to the convenience store that we had closer to home, now, thanks to the e-commerce everything is within your reach, so you have to have a good position so that your customers reach you.
If you have not yet taken the step of converting your traditional business into digital or do not get the results you want, in Gowtech we have the tools, services and professionals you need to give your business the impulse that requires to have a presence in the new markets and platforms.
To get online sales you have to know how to offer products or services. Knowing our target audience is indispensable if we want to carry out an effective strategy and report benefits.
There are many strategies that can be carried out and is booming we find with terms such as Posting, Retargeting, Remarketing, Up Selling, Cross Selling ... But what does this mean?
Today we are going to deepen the UP Selling and the Cross Selling, which are two terms that are closely related and sometimes lead to confusion with each other, but we have other posts where we tell you how to increase sales thanks to retargeting and remarketing , and what the social posting is about, you can see them in a simple click or get in touch with us.
If you want to know how to increase sales with these techniques, you are interested in continuing to read, since they are in the top of the most used in e-commerce. But they can lead to confusion between them, so here we will give you all the keys to know how to differentiate them and put them into practice.
What is the UP Selling and Cross Selling?
The UP Selling, what it seeks to compare products or services and its subsequent conversion, this technique is also known in Spanish as “additional sale”. What is intended is to offer the client similar products to those they are looking for, offering, for example, goods that give us a greater profit margin or give out products that are not sold so much, to make stock rotation possible.
It is important to determine the time to impact the client, so that this technique has an effect and not distracting it. This will take place, before the customer access the purchase cart, so we will offer it articles of similar characteristics, which allows them to compare and decide which one they want to acquire.
On the other hand, there is the Cross Selling technique , which what it intends is to increase the number of items per ticket, that is, sell complementary products to the one is looking for. In this way we will increase the amount of purchase and average number of products by conversion. Its translation into Spanish would be "cross sale", what this technique pursues is to offer the user a more complete purchase and in which the greater number of needs are supplied.
This technique must also be carried out at the right time, so as not to distract the buyer, it must be easy to complete so that with simple clicks the final cart has more items than we wanted to acquire and this reports some greater benefits.
Roughly, the main difference between both techniques will be that similar products will be offered and in Cross Selling complementary products. According to statistics, the combination of both techniques can achieve extra benefits between 15 and 20%, so a combination of both will significantly improve business numbers.
Should you put it into practice in a digital business?
The answer is yes, and we are going to tell you the benefits you can get thanks to its implementation.
1. Increased sales: it is undeniable and is proven that using these techniques you will significantly increase your sales and consequently your benefits.
2. Increase visibility of the catalog: Both techniques will contribute to your business a greater rotation of the less visited products and will make your customers see more products than you offer.
3. It helps present new products: perhaps customers reach our website looking for our best -selling product, in this way, we can offer new products or launches.
4. It generates new sales opportunities: if these techniques are not present, the customer would enter our website for the products you are looking for and end the purchase without adding anything else. Thanks to the UP Selling and Cross Selling, we will create new opportunities.
5. Have more consumer information: the more products acquire, the more information we will have of it, and as the information is power, we can generate new sales in the future, offering products that adapt to your needs.
6. Remember customers products: even if they do not acquire them at that time, they already know that we have those products, and if in the future they want to buy it they will resort to us.
7. Loyalty: The fact of acquiring several products on the same website will generate in the user confidence, since you cover most of their needs, and we know that greater confidence will make customers trust us again in the future.
We have already seen, that they consist of UP Selling and the Cross Selling and the benefits it can contribute to your online business.
If they are ready to put them into practice and get some greater results, we have the solution. We are experts in the digital transformation of companies and we want to help you.
We have all the tools and services so that your company begins to achieve the objectives that you want so much, we have the largest E-Commerce companies platform.
If you have already decided, what to wait? Get in touch with us, we have the solution!
