Social networks are an excellent way to promote your business and increase sales. However, not all businesses have the same reach on these S. Influencers , as the name implies , have great influence on their followers, so they can help promote your brand in an efficient way .

In this article we will give you the keys to increase your sales using the figure of these characters.

According to a survey conducted by IAB Spain, 26% of consumers say they have greater confidence in those brands that have profile on social networks and 47% of them admit that they directly influence their purchase decisions.

At present, much of consumers under 35 use advertising blockers, affecting the impact of advertising actions carried out by companies with the aim of increasing sales. Thus, influencers marketing becomes an excellent solution to transmit messages of the brand much more effectively.

With their help, our products not only gain greater visibility but also, these experts notoriously influence the final decisions of consumers, reaching new customers, loyalty and creating good relations with them.

In Gowtech we know that, through influencers we can carry out many marketing actions such as draws in their respective accounts in order to increase the brand notoriety and capture new customers or we can also send the products to prove them in their profile and show their audience to subsequently provide them with a discount code to share it with them and thus incite them to buy the products.

Today, there are different types of influencers : Nano-Influencers , micro-influencers, macro-influencers, fame-influencers and mega-influencers. These differ from each other depending on the number of followers they have, companies must be clear with which of them it is best to collaborate. Keep in mind that the influence is something that is achieved over time so we must establish a frequency in our actions so that the campaign is not transformed into something occasional and stops obtaining results.

The use of influencers can influence other trends such as the Ropo effect , a new behavior located in consumers when buying, as we speak in our post where all the characteristics that should be known about this new trend are explained and mentioned.

Another great trend that is talking in the world of marketing is phygital and is increasingly used among companies.

In this way, if you want to increase your online business sales , you should consider the possibility of working with influencers . Next, from Gowtech we explain some tips to get it:

  • Find influencers : before contacting an influencer , make sure it is relevant to your business. It is important that influence R has a relevant audience for your brand and is interested in your product or service. To carry out this action, you can hire an agency that is responsible for taking the entire campaign or doing so if you choose this option, we give you several tips: Look for up to your sector, look for popular posts, look at the followers they have, the channels in which it appears and the reach of their publications. In addition, its collaborators inform us that there are several tools to find influencers such as Coobis, Brantube or SocialPubli.
  • Contact influencers : Not all influencers are the same. There are some that are more relevant than others, so it is important to contact adequate in order to obtain the greatest possible range and conversion . We must be very clear that we want to get and see which of the influencers can help us achieve it.
  • influencers strategy : it is not enough to contact an influencer and expect it to promote your brand. You have to influencers strategy that includes an action plan.
  • Another strategy that you can follow to increase your business sales is to create collaborations with influencers . These collaborations can help you promote your products and increase sales. For example, you can ask an influencer to make a review of one of your products. Or you can ask you to include a link to your website on your social networks.
  • It offers incentives: influencers for free. They have to be compensated for their work to promote your brand . For example, you can offer a commission to influencers for each sale they make. Or you can offer you a discount on your products.
  • Follow the influencers : it is important to follow the influencers to keep your activities informed. This will allow you to identify marketing opportunities and take advantage of them.
  • Evaluate the results: influencers strategy to determine if it has been effective . This will allow you to improve it and get better results.

From Gowtech we encourage you to perform influencers marketing strategies since as we have seen it is a simple way to generate content, to give visibility to your brand as well as increase your company's sales. Give it a chance!