LinkedIn has become the social network most used by companies to contact their potential customers and give visibility to their companies/businesses. It is the current tool par excellence to do networking and to carry out the digital marketing strategy.

If you want to know how to carry out an adequate digital marketing in Gowtech we believe that this post will be interesting for you.

With this platform we can improve the image of our company and create a contact network with our customers in order to offer information about our brand, products, services, etc. In addition to contributing benefits to the company itself, due to the fact that more users will know their business and will be up to date with their publications , they can also offer job opportunities to the rest of the community members.

Today, there are majority companies that are committed to publicizing their business through this extraordinary social network. However, it is important to clarify that publicizing our business in LinkedIn using our personal profile is not the most successful decision.

A personal profile in any social network is used for personal purposes. To upload photos of your day to day, photos with friends or family, special situations, memories, etc. It is a serious mistake to use this type of profile to promote our business . You can damage the image of the brand , and also the benefits provided by the company page.

Therefore, if you consider publicizing your business in LinkedIn it is advisable to create a corporate profile from scratch . In this way the image of your company will not be harmed, as in the case of doing so from the personal profile.

If you want to know how to create a corporate profile on this platform and receive a series of tips to get the most out, in this post we talk about the steps to follow to create a corporate profile on LinkedIn and secondly we will deal with some aspects that are of vital importance for this profile to be adequate and attractive to users.