How to move from personal profile to Facebook Business Page
If you want to give visibility to your products or services through Facebook, it is advisable to use a company page , not a personal profile. This is very important, since in addition to harming the image of the business, it is also a behavior that fails to comply with the legal policy of the platform and can be a reason for cancellation of the account.
In Gowtech we want to guide you to get the most out of your company on Facebook, so you don't know how, keep reading.
If you are interested in knowing how to give greater visibility to your business and your online store through this social network, you can check this post.
First, we will talk about what are the functions and main characteristics of the personal Facebook profile and the company page . And then we will continue with the heart of the matter, how to go from profile to company page in this great social network?
If you are interested, keep reading this post.
Personal profile:
A personal profile in any social network is used for personal purposes. To upload photos of your day to day, photos with friends or family, special situations, memories, etc.
It is a serious mistake to use this type of profile to promote our business. You can damage the image , miss the benefits provided by the company page and you can also be sanctioned for breaching the standards of the platform.
Company page:
Opening a company page on Facebook is the most appropriate to publicize our products or services on this platform. This is because they are integrated with a platform that allows access to your business statistics, segment customers and use several advertising tools in order to get a greater audience.
It is a promotion that will contribute numerous advantages to our business, such as: for example:
· Give visibility to our business.
· Connect with people related to our business and get followers (likes).
· Create a certain image.
· Obtain statistics.
· Have unlimited followers (in the personal profile you can have a maximum of 5000 friends)
· Do Facebook advertising campaigns. You can get more information about Facebook ADS campaigns in this post. How to attract customers to your online store with Facebook Ads campaigns
· Obtain opinions from our clients.
· Answer customer doubts in a personalized way and with the name of our brand.
· Share publications related to our business that provide value. You can share videos, articles related to your business, infographics, etc.
The content published in the profile for the creation of a certain image is of great importance. The video is the format that is most shared today by social networks. If you want to know more, click here: How to attract customers to your online store with video marketing
· You can adapt to any type of budget.
In addition, let's not forget that this is the only legal way to be on Facebook being a company.
And now,
How do we pass from personal profile to company page on Facebook?
Before starting the personal profile reconversion process to company page, we will give you a series of recommendations.
The only information that will remain when you make the account change is the profile photo. Friends who have in your personal profile will also like you on the company page. However, everything you have shared, publications or photos, will be deleted and will not be transferred to the new account. This content must be downloaded if you do not want to lose forever.
How can we download our data?
1. Click on the upper right and select Settings.
2. In the general configuration section of the account click Download a copy of your information.
3. Select create my file .
With these simple steps you can recover all the information associated with your profile and you will be sure that it will not be lost.
You also have to assign new administrators to the groups and pages you manage. Since, if you are the only administrator of a group and your profile disappears when making the change, these groups will disappear. Therefore, take this step into account.
Now we will start with migration:
- Change the name:
First, before moving from one profile to another you have to change the name, since the name you have in your profile will be the one that will appear when changing to company page.
How to do it? Click here https://www.facebook.com/settings?tab=account and you can edit it.
It is important to note that you can only change the name of your profile if they have passed 60 days since the last modification.
2. Make the change:
With your open profile, go to https://facebook.com/pages/create/migrate/ and click "Start". Then choose the category that best suits your business. The options range from local business to cause or community.
You must fill in the information and data of your company profile, as well as the cover . You can warn that your former friends are notified of the change to the new type of profile.
And ... everything would be ready!
As you have seen, with simple steps you will have transformed your personal Facebook profile into a company page where you can promote your business.