A press cabinet deals with communicative strategy and activities related to its image for the public. Some companies may have their own department but it is normal to outsource this service to a company like Gowtech. In our case, in addition to having an apartment we also have our own digital newspaper for the news of Murcia called Murcia business .

For any company is a fundamental activity. In the information society in which we are currently immersed, it is not possible to survive as a business without the public knowing us and without the company projecting a successful business idea.

Who develops this task?

To successfully form the communication cabinet of a company, it is necessary to have communication and data processing professionals; They are the journalists and better if they are supported by computer scientists, marketeros, designers and video editors and audio. Journalists are responsible for realization and mediation, to make available to the media press releases. Texts where it seeks to cause interest in a business or a product, to be disclosed by such media.

Although not only is searching for suitable workers, they must also have the necessary material to develop their functions as a cabinet.

Forms of action of these

Press cabinets can have a purely receiver , limiting their task and simply carrying out the requests they receive from the company. But they can also be proactive , issuing themselves information and contents of the company they represent. This form of action will remain in the hands of the client, as it will decide the role that the press cabinet can take. In addition, press cabinets can be internal , which means that they are part of the company, as a single department. Or external , that is, companies outsource the press cabinet service at an external communication agency or consultant.

Functions they perform

  • The writing of beneficial, informative and explanatory presses notes so that the media decide to publish them. This is why an effective writing capacity is required so that wide diffusion can be carried out and that the information can reach as a number of public as possible.
  • The previous implementation for the appearance in the media. This makes it easier for companies to visibility through the media, such as the organization of an event, where it will seek to attract the media to echo it.
  • The management of the company's social networks. Within the informative and multimedia panorama that is lived, the basic management of social networks is essential. Even more useful if the person in charge is Community Manager, a communication expert who deals with spreading the news and news of the company through networks such as Facebook, Twitter, Instagram, YouTube or LinkedIn. These media can facilitate the distribution and dissemination of all types of content.

Why hire an external press cabinet

One of the advantages is to obtain a whole team that knows your business space and more importantly, the market in which you move.

Another benefit you will have is the help when positioning your company on the Internet. Today if they don't know you, you don't exist. Having an active presence on the Internet will facilitate your target audience to know your company and interact with it.

also position and give visibility to your brand and/or company. Based on the differentiation of your brand compared to the market, providing your seal for your own identity.

It will reduce the costs , since the other viable option is the hiring of an internal communication department in the company, which entails assuming greater expenses, therefore delegating the work to a cabinet is the most economical option.

You will generate trust and loyalty based on constant communication with your audience, strengthening your clients in the long term.

On the other hand, when leaving the communicative work of the cabinet, you will gain time for the management of your own matters, as well as your position to be held in the company.

By increasing your reputation and loyalty of your customers, profits increase by consequences .