Metaverso, what is and what will offer us in the future?
Understanding metovers
Surely you have heard of something called metoverso. A concept of full today, called to become the tool that will dominate our world in a not too distant time . If you are not still very clear about what metavers are about, in Gowtech we explain what it is and what will offer us in the future .
It is a concept created by Neal Stephenson in 1992. Stephenson explains that metachos is an environment where people interact socially and economically as avatars in a cyberspace, which acts as if it were a real -parallel real world , but without their physical or economic limitations.
In this new virtual world, people become avatars , which can develop all the activities we carry out in the real world, but without leaving home.
Large companies have been investing money for years and developing these new concepts of virtual reality, but the turning point occurred when in mid -2021 Mark Zuckerberg announced that Facebook would be renamed a goal and that it would seek the construction of that metach. According to the explanation of Mark Zuckerberg himself, in the digital universe that will be the metach "you can instantly teleport as a hologram to be in the office without having to move, or a concert with friends or the room of your parents to catch up."
Although Facebook is the pioneer in this great investment, other large companies such as Google, Apple or Microsoft are also investing millions of dollars in the development of this new virtual reality. There is also a great trend among the great brands of different sectors for being interested in this new virtual world.
Experts agree that it is very unlikely that a single company can build and maintain this cybermundo. Bloomberg Intelligence estimates that the market opportunity for metovers can reach 800,000 million dollars by 2024 .
With these premises, it seems very feasible to think and we believe it in Gowtech , that 1 in 10 luxury sales that are made in 2030 will be through this tool, and could exceed 45,000 million euros.
Large fashion brands like Nike , have not wanted to go behind and have already started actions in metaverso with movements that seek the advertising presence of the brand, but also the protection of assets. The fashion giant has taken measures to protect and prevent the misuse of copies of its products in new forms of interaction, according to Brenno Soutto, director of Insights in Elife Group.
Global consumers show interest in services that present characteristics related to metovers. Social networks platforms already have billions of users worldwide, which could be attracted to metovers. In addition, many of these users already dedicate every day a very significant part of their time to digital media, mainly through mobile devices.
What offers metoverso?
In Gowtech we know that the possibilities we have thanks to metoverso are endless, we can organize a meeting with friends or visit a relative who lives abroad, to see concerts, as Fornite organizing a Conciero of Travis Scott in 2019.
There are even governments that see future metavers. In fact, Barbardos (the Caribbean) announced that in January of this year, it opens a completely legal embassy in this new world through an agreement with Dentcentrand, offering its consular services, from making cultural promotion to establishing contacts with more countries.
How does it affect the economy?
Creating a new world is not easy and consists of a development of its economy through goods and services that do not yet exist, which is inspiring for the new generation of companies.
" They will generate a robust economy that will cover from work to leisure , while transforming industries and markets of long tradition such as finance and banking, stores and education, health and fitness, as well as adult entertainment," says experts.
"At the end of the decade - in 2030 - we will spend more time in the metaverso than in" real life, "said American inventor Raymond Kurzweil, a pioneer in developing several technological advances, and Google engineering director since 2012.
In addition, our technology experience tells us that to access this metaverso, proper software and hardware is needed, which is not very affordable for most people in the middle class, which could mean social inequalities , since only virtual reality glasses are around € 500.
What are the challenges he faces?
In Gowtech we agree with most of the experts in which there is still a great way to go before we have this new materialized universe.
IBM's exingeniero of Thomas Frey remembers that Internet infrastructure, the viability of having a large number of participants interacting with each other in real time, the barriers of the language and latency problems (the time it takes to open a website when we click on it) are the main challenges of metovers.
On the other hand, many people who test it seem uncomfortable, since they have to wear virtual reality glasses or helmet all the time, says the UOC professor. To all this, we must add the influence that all companies will have in our private life.
Córcoles (Professor of multima media and telecommunication studies at the UOC) points out that: «Although virtual reality can open many doors and make our lives easier, it also entails a series of 'side effects'. It is not something new, because right now many companies, especially those that manage social networks platform
Therefore, although this new world will soon join in our routine, in Gowtech we know that there is still much to learn and develop to reach that moment where society manages to combine reality with the virtual world.
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