In the times that are increasingly varied, the ways in which an individual can acquire a product or service by means of the traditional ones. After the revolution of the streaming , digital marketing trends are emerging , one of them is the purchase through television.
This phenomenon has received the name of Shoppable TV and has been developing for many years. However, experts say that now is the time when consumers are prepared to adopt it.
Currently, consumers's purchase habits The world of products within a click is spreading thanks to the TV shoppable.
Digital advertising is in continuous change and new formats and possibilities arise that facilitate the task of buying consumers. The new options combine different channels to offer flexible and individualized experiences for each user.
Thus, in Gowtech we affirm that the traditional television advertising model is already practically extinguished , and the advertisements are already a thing of the past. Thanks to streaming, the television consumption habits of individuals have changed radically. Users prefer to consume the content they prefer and that are more personalized to their tastes, in addition, they can have the mobile or tablet next to it to facilitate the purchase process.
Currently streaming platforms such as Netflix, Amazon Prime Video, HBO or Disney Plus, have taken over television in practically all homes and have become a new way of consuming television and entertaining users. Advertisers thought that putting a commercial in the middle of a series or film was not the best option, therefore, the most appropriate option was to use the product placement. Through this format the products or services would appear in a subtle way and without disturbing the viewer while seeing your favorite series.
Product Placement has had a fundamental role in the development of the TV Shoppable. With this model, the product has become part of the plot, and the viewer responds to this stimulus in a positive way. The advances in television advertising have made the products that appear in a specific scene can be purchased with just one click from the viewer in front of the screen. Since, normally individuals always have their mobile phone to find information about what they are seeing.
In addition, the TV shoppable works in a very simple and comfortable way. The user only has to access their camera and scan the QR code that appears on the screen. Once the code is scanned, it will redirect to a web page that must enter as a new user. And everything would be ready, the user can make the purchase on the web or save their favorite product in the purchase cart for later.
One of the examples of platforms that are using this new concept is the e-commerce giant (Amazon Prime Video), specifically in a program called Making The Cut . In this program a group of designers compete to create the best garment. In the end the winning garments can be acquired by the spectators and in fact are sold out in the blink of an eye.
In short, the TV Shoppable is a new concept that has become more than a simple way to acquire the products that the customer wants, is a new purchase experience for users. The TV Shoppable is a clear example that to sell you must continually evolve and look for new ways to focus on the problem and achieve a solution to customer needs.
Do you want to know more about other new marketing and sale tools? Keep reading our post.
Gowtech
Gowtech
