Facebook is a social platform that constitutes a community of approximately 2,740 million active users a month worldwide, but also in Gowtech we know that Facebook ADS is a very useful tool to publicize your brand among the general public. So, if your brand's business model is B2C, this is your platform.

Therefore, as surely your target audience has a profile in this social network, this article really interests you. Here you will find all the information on how to create a good campaign on Facebook ADS , as well as the best practices to configure your campaigns.

How to create your announcement on Facebook ADS?

1. Define the objective of your campaign

Facebook ADS allows you to choose between several goals . You must choose your goal well to be able to maximize your campaign. You can choose between:

  • Conversions : It allows us to know whether or not a user has done an action on our website.
  • Potential clients: It allows us to collect relevant information from potential customers.
  • Traffic: It allows us to generate and attract traffic to our website.
  • Interaction with a publication: it allows us to get interactions in a publication (I like you, share and comments).
  • SCOPE: It allows us to reach more people.
  • Catalog sales: very useful to get more sales if our e-commerce is linked to Facebook.
  • Video views: It allows us to maximize the number of views in a video publication.
  • Messages: It gives us messages and conversations with potential customers.

2. Prioritize the segmentation of your ads

Facebook ADS allows us to create different types of audiences so that your ads reach exclusively desired people, thus taking full advantage of your investment. It can be segmented by location, demographic data, interest, purchasing behaviors, etc. It also allows you to go to a personalized audience (your contacts) or similar publics (people similar to your contacts).

3. The A/B test a great ally

The A/B test will allow us to try two different versions of the same announcement or message and know which of them gets better results. It is a very useful test to optimize your marketing strategy and improve its effectiveness. To do this:

  • Create two combinations based on an element that differs from each other.
  • Shows combinations to a certain segment.
  • Analyze the results.
  • Choose the winning combination.
  • Try another small variation to see if the results can be further improved.
  • Start the process again.

4. Measure, measures and continues to measure

Finally you must analyze the results of your campaign. Ads Manager is the Facebook manager with which to monitor your campaign and, thus, determine whether it is necessary to make any change in creativity, segmentation or some other aspect that you consider.

With the combination of these 4 tips, the success in your Facebook Campaign ADS is practically assured.

Do not stop informing yourself with our other articles about digital marketing .