Mobile Marketing: interacting with your mobile audience

Mobile Marketing is a strategy that seeks to interact , relate and influence a certain public through mobile devices functionalities. This new marketing variant is given by the great increase in the use of this type of devices in our day to day.

strategies have had to redefine and think about mobile format , to continue connecting with mobile consumers and obtain good results in the final conversion, both in the eCommerce and the Royal Store . Therefore, investing in mobile marketing can be a good alternative for any company that wants to stand out in the market.

Advantages of mobile marketing according to Gowtech

According to Gowtech , some of the advantages of investing in mobile marketing are the following:

  • The number of purchases via Mobile is growing , this is due to the increase in the number of mobile devices, although this increase is not something recent, but since 2017 a constant growth was already indicated. This trend seems that it will continue to increase in the coming years, so it is important that your company invest in this type of marketing so as not to lose the opportunity to achieve the target audience and sell more.
  • It allows to segment the ads according to the location , being very important for local businesses, where the ideal is to attract users who are close to the commercial establishment. This is done because much of the mobile devices have GPS location, which will help the company so that their ads reach only users who are within the geographical framework that interests him, attracting the public that has the potential to transform into a client, saving in the development of promotional campaigns and increasing the conversion rate.
  • Users increasingly use applications such as Facebook , Instagram or Tiktok, being the public's favorites, using them daily to communicate or stay informed. Therefore, it is important that your company builds a fenced relationship with customers, and with that, increase the visibility of your brand.
  • Mobile devices allow faster communication with the public, this feature can further increase the efficiency of messages, facilitating interaction with your customers.

Main Mobile Marketing Strategies

Knowing what are the main advantages that Mobile Marketing has, then we will see the main strategies that we can implement:

Responsive Design: Many web pages are adapted to mobile devices, although in some the content, such as text or images does not fit the screen. Therefore, it is essential to have a web page adapted to mobile devices (Responsive Websites).

Mobile Marketing campaigns : We have different platforms to perform advertising actions that help us segment only for mobile devices. The most prominent are Google Ads , Facebook ADS , Twitter ADS and LinkedIn ADS . In order to carry out useful digital advertising , it is important to know what the profile of the potential client and the behavior that usually has on the network is.

QR codes: With this type of strategy it is possible to extend the scope of the traditional marketing strategy, directing the company's clients to any direction on the Internet quickly and safely. They can be used for promotions, links to a letter, etc. With them you can access any address or URL instantly alone with scanning it.

Email Marketing Mobile : 45% of emails in Spain open from a mobile device. Therefore, it is one of the actions that offers the best return on investment to advertisers, since it can reach thousands of people and generate collection and loyalty of potential clients.

Local Mobile Marketing : This strategy is essential for those local businesses, since if a physical store open to the public is available, it is necessary to use geolocation , since Google will give priority in its results to searches by proximity. Some examples would be Google Places, Google My Business, Foursquare, QDQ Guide, Facebook Places or Yelp among others.

And within the selection of strategies conducted by Gowtech , we are with Social ADS , since investment in social networks is growing continuously, it is simpler than ever launching micro segmented and directed ads campaigns only to the target target. In addition, more and more marketing agencies use tools based on artificial intelligence that facilitate the launch of hundreds of campaigns at the same time.

This is a small summary about everything that can offer you Mobile Marketing, do not hesitate to contact us for any question!