What is Lean Magnet and how to take advantage of in your ecommerce

Marta Valiente -

Lead Magnet: generating leads for your company

A Lead Magnet is a digital marketing tool used to generate leads for a company . It is a piece of content, usually in the form of an electronic book, white book or course by email, which is offered free of charge in exchange for visitor contact information.

inbound marketing strategy since it is the way in which the company will be able to convert its visitors into leads.

Importance of Lead Magnet in Inbound Marketing

In Gowtech we explain the importance of Inbound Marketing in your company's strategy, in addition to the importance of knowing their tools and how to make them maximum performance.

The Lead Magnet must be something valuable to the target and relevant audience for the company's products or services. It should be something that the audience would be willing to exchange its contact information.

Also, its collaborators inform us that it must be highlighted on the website , usually in the form of an emerging window or banner. The visitor must see what he is receiving in exchange for his information.

Once the visitor provides your contact information, it must be redirected to a thanks page or a destination page with more information about the product or service. The Lead Magnet must be delivered to the visitor by email.

Tips for creating a successful lead magnet

It should be noted that Lead Magnet are an effective way to generate prospects for a business . They must be valuable and relevant, something for which the audience would be willing to exchange their contact information and so they would be willing to remain within the website since normally a percentage of less than 10% usually does. Otherwise, you can end with a list of selfless people.

In Gowtech we recommend that you do not stop creating them so it is time to continue deepening and start doing the necessary research to start developing the content marketing strategy that we will carry out.

To carry out this marketing technique, it is necessary to take into account some things:

  • The content must be of high quality and must offer value to the reader.
  • The Lead Magnet must be relevant to your target audience.
  • The offer must be something that people really want.
  • Lead Magnet must be easy to find and register.
  • The Lead Magnet must be delivered in a format that is easy to consume.

To carry out a good Lead Magnet, your experts suggest you consider what are the needs, concerns and problems that our Buyer person has.

To know this information we can analyze the publications made previously, seeing which are the most interaction.

It is essential to take this into account at all times to elaborate interesting and relevant content for our audience and not to wander in what will not generate any kind of benefit.

Another way to create interesting and relevant content for our target is the use of marketing neuroscience, called neuromarketing , in order to be able to reach the consumer faster, as we speak in our post where all the tools you can apply in your business for its development are explained and mentioned.

Benefits of Lead Magnet

Thus, creating a high quality lead magnet is an important first step to generate Leads for your business. By offering some value for free, you can attract people to deliver their contact information, which can then be used to market with them in the future. It is a digital marketing tool designed to generate prospects for a business.

The objective of a Lead Magnet is to maximize the number of specific prospects that can generate from a single campaign.

Likewise, you sew in an effective way to grow your email list quickly and effectively. In Gowtech we explain the main benefits of a Lead Magnet. Among the main benefits are:

1. Opportunity to grow your email list quickly.

2. Generate greater confidence and credibility with your audience.

3. It allows to generate more leads than other marketing methods.

4. Occasion to nurture your leads and turn them into customers.

5. Increase sales and make cross sales of their products and services.

6. Build lasting relationships with your leads.

7. Attract traffic to your website or blog.

8. Increase brand notoriety.

9. It also allows improving its classification in search engines.

In this way, we can see that this way of generating free content in exchange for contact information is the most convenient way to start positioning your company.

In fact it is important to keep in mind that if your lead magnets work, you will get more leads increasing your lite of potential customers.

So what do you expect to create them and start growing!