Digital transformation

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Digital transformation
Shoppable TV, a new purchase experience

Shoppable TV, a new purchase experience

The TV Shoppable is a clear example that to sell you must continually evolve and look for new ways to focus on the problem and get a solution to customer needs

Phygital, the new marketing trend

Phygital, the new marketing trend

One of the concepts that is most talking in the world of marketing is Phygital's and is increasingly sought by companies. In this post we will reveal you the reasons why it has become a trend in addition to the phenomena and technologies that affect this experience.

Iberia maintenance accelerates its digital transformation

Iberia maintenance accelerates its digital transformation

The Iberia maintenance company has chosen Ramco Aviation to accelerate the digital transformation of its business by implementing Ramco M&E Mro Suite software, which will allow it to more productively digitize all its processes and operations.

"Industry Connected 4.0" project

"Industry Connected 4.0" project

The Ministry of Industry, Commerce and Tourism develops the National Strategy of "Connected Industry 4.0", aimed at increasing industrial added value and qualified employment in the sector.

Apple front Blackberry, the apple eats the blackberry

Apple front Blackberry, the apple eats the blackberry

Blackberry had the opportunity to innovate and introduce improvements to its devices thanks to digital transformation, but its executives, confident and too conservative rejected the idea convinced of the fidelity of its customers and the functionality of their product.

Kodak, from success to ruin

Kodak, from success to ruin

We all need a digital transformation. No matter how big and powerful your company is, not everyone knows how to face the changes that it entails in the passage of time, and a bad decision can end up having fatally repercussions.

Manuel Torres, Inspiration of Entrepreneurs

Manuel Torres, Inspiration of Entrepreneurs

"When one has a vocation, all the difficulties are expired, and with them you grow." This is how Manuel Torres Martínez summarized the key to his success as an entrepreneur.

What are the steps to digitize a company?

What are the steps to digitize a company?

The digitalization of companies has become an important short -term objective for companies. But not all have the necessary resources to carry it out. Therefore, in this post we are going to explain a series of steps to follow to digitize your company.

Digital transformation of the sales equipment.

Digital transformation of the sales equipment.

The digital transformation into the sales team is the V2.0 of digitalization. Uploading to the cloud your products is not synonymous with digital transformation, you have to evolve and adapt to new technologies and especially your customers.

Digitization in the food to carry

Digitization in the food to carry

A success case in the hospitality sector that explains how digitalization can be a safe bet on the situation of new normality we live.

Digital economy

Digital economy

The digital economy, a concept that arises in the online world in which people live and that affects the form of consumption and companies.

Why is digital transformation important?

Why is digital transformation important?

We live in an increasingly digital world that affects the life of consumers. On the other hand, companies have no other than a digital transformation process and there is a reason that justifies it. We tell you.

Digitalization and innovation to be closer to consumers

Digitalization and innovation to be closer to consumers

Active market listening, digital technologies and innovation if they go hand in hand are great ideas that help the digitalization of companies. In this post we tell you the success case of the Garcia Carrión company in its digitalization process.

What is the digital transformation of a company?

What is the digital transformation of a company?

The digital transformation still causes doubts among some companies, although its need is increasingly evident for the times we live. In this post we are going to explain step by step what consists of and what their advantages are.

Digital needs of the current company

Digital needs of the current company

The last months have marked a path of digital needs that companies must cover to manage the relationship with employees and customers. We tell you.

Our authors

José Antonio Martínez Linares

José Antonio Martínez Linares

Mari Carmen Cerezo Hernández

Mari Carmen Cerezo Hernández

Adriana Sáez Díez

Adriana Sáez Díez

Margarita Barrancos Ballester

Margarita Barrancos Ballester

Isidoro López Briones Santos

Isidoro López Briones Santos

Andrea Sánchez Moreno

Andrea Sánchez Moreno

Ana Pérez

Ana Pérez

Cinthia Barrera Miñano

Cinthia Barrera Miñano

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