As we are commenting on in previous posts, consumers and companies are changing. The last months have been an important change in consumer behavior, which were already digital but now much more. They have also affected companies that have had to engineer how to carry out the work from home with the resources they have. All this is a clear evidence that the future that was spoken so much years ago, has arrived. The digital transformation is the protagonist of the current business scenario and there is a reason for weight that we are going to tell you.
First step, know what you need about digital transformation
We always say that digital transformation is very important today, because we live in a digital world but do we really know what it consists of? It is simply the use of new digital technologies in all areas of a company . Changing the way of working, serving customers and offering a differential value based on digital data, are the most important objectives pursued by the digital transformation of a company.
When we say all the areas of the company, it does not mean that you have to perform at the same time in all. It is best to be aware of the resources we have to face it and go little by little, prioritizing in the most important areas. But while thinking about others. Having a web page, presence on the Internet through social networks, creating useful content for our followers and doing good digital attention is a first step for the transformation of a company, but something very important is missing and it is frequent that it will not be applied.
The digital transformation is not only of doors outside, since it also implies a change in business culture and therefore, all those who are part of it will go through this process. Employees and managers must be trained in digital technologies so that the transformation is a success. In such a way that benefits will be obtained and the productivity of the company will be improved.
For example, working on cloud storage technology allows all employees to have access to the company's content and information at the same time, provided they have authorization. They can access from wherever they want and when they want to be necessary, they can also share content, data and reports, among other things.
Second step, know why digital transformation is important
The reason for why digital transformation is important, because either you adapt or die . It is the only way to continue contributing value, being able to anticipate making future decisions based on the data and differentiate from competition in the same conditions.
As I said above, consumers are increasingly digital and this means that the market is more digital and consumption trends change. Companies have no alternative and those that do not apply digital transformation have no option to compete in that market. But it is positive because they are all advantages.
- Savings of costs and resources when digitizing the information with which you work
- Improve customer satisfaction because we offer a value that they are looking for
- Allows collaborative work between employees
- Allows you to see the competitive advantage you need to be in a digital market that changes every day
In short, carrying out the digital transformation of a company is important because you have to listen to consumers, offer them what they demand and give them value and if you stay behind, they will end up forgetting. To achieve this, it is important that all the areas of the company are digitized and all have the same digital thinking.
