Internet evolution has changed the world. Every day new technologies are born that we are gradually introducing in our lives, both professionally and personal. In turn, these changes have been causing new needs of society based on these new technologies. In such a way that companies have also been forced to adapt to those needs demanded by people. In this context is where the digital economy arises.  

What is the digital economy?

Basically, the digital economy is the use of the tools and instruments provided by new technologies and network as a platform, to provide goods and services, distribution and information and meet the needs of society . All this through new supports such as mobile phone, tablet, computers or even smart TV. Any connected device is valid if the objective is to offer what a person needs.

In short, it is a new form of consumption that people mark in the online world and that companies must follow, so it also affects the form of production. The digital economy has changed the way we live, it has made us more and more digital. In such a way that the digitalization of companies has been the protagonist and has been at the work table of many businesses to adapt to the new digital demands.

How does the digital economy affect companies?

The emergence of the digital economy has influenced business models , leaving behind the most traditional. For a few years, companies are transforming their business structure to incorporate new technologies giving prominence to new media.

  • Electronic commerce and online payment methods
  • Virtual platforms
  • Business adaptation to apps
  • Advertising and online communication
  • Exchange platforms between individuals
  • Cloud Computing as a way of working
  • Big data as a basis for decision making
  • Continuous online formation

It is currently very common to see business models that integrate any of these novelties, if not all, that the digital economy has caused in the digitalization of companies. But it is the only way to approach consumers since it is they who mark the path that companies must follow.