Digital transformation of the sales equipment.

Initially, many companies seek to digitize their businesses, adapt, for example, their store sales store for sale over the Internet, in order to increase the volume of customers, and of course, of benefits. Well good, digital transformation is not just that, digital transformation is much more, it is the step above digitalization.

What does the user enter your website? Do you have enough information that can attract the product? Does my product have enough impact that makes the client think about it already?

And, it is not worth raising a product to your virtual store and waiting for customers to access your website and buy it directly, the user now has much more information and will cost more to get that sale.

Adapting to them is the way to get your sales level to increase, and dedicate enough time to each product to make it more attractive is vital.

Another key point for your product to be a purchase, is the information it contains, that is, it is not worth a beautiful and detailed description, you have to expose comments from other users who have previously made that purchase. If you decide not to put a comment box, a system of points or percentage where the user can vote whether he is satisfied or not.

Your sales website must provide the user with the greatest comfort to get all the information on their order, and as we talk about digital transformation , everything must be automatically organized , so we must have software for the administration, based on the relationship with customers or commonly called CRM .

Normally, these CRM tools were already implemented on the different web sales platforms, now the important thing is that they adapt to new technologies and the needs, both of the user and the small or great entrepreneur.

Union is strength

We must form a team that is constantly developing and evolving in the needs of our clients. We must become experts .

It is not worth forming at the beginning and then doing nothing waiting for our business to climb in positions, technological development is constant , new marketing strategies change, and makes the work team update in the field. In addition, once the whole process is being analyzed, you will realize that some strategies are not giving you results and you can replace or modify them, increase your sales and productivity.

But training is not the responsibility of the workers who have been assigned to this process, if the leader of the digital transformation and in the human resources director , together they will know what their workers should be formed and thus increase the chances of success. Analyzing, implementing and achieving finishing objectives will be essential in the work team to achieve that sale and many more.

The union of the productive equipment and the associated software make a powerful analysis weapon, with data collected from the purchases, the visits made ...

Summarizing a little, once we have the attention of both new and usual users, we must transform the products and adapt them to each customer. Optimize them to have a continuous formation of the subject would be the following steps.

Other tools to take another step

As we have said before, we can know a lot about our users with the data collected, so it is important that we have a tool that analyzes that information, is where the Big Data , the term refers to the large stored data where large companies analyze them, and then transform the results into business strategies.

Social networks are constantly evolving and therefore new media always appear, capturing people , and that is where we can capture the attention of new users. Proof of this is Facebook, which has 1.66 billion active users daily, with an increase of 9% regarding 2019, according to their relationships with their investors . Users will have an impact on your website, leaving their opinions or reviews of your products both in their profile and yours, you will get to many more customers.

Leaving a good experience with your client, is essential, so you should automate the entire process , so that you dedicate yourself to capturing more potential clients. Many of the users prefer to register on the sales websites through their Facebook or Gmail profile and others prefer not to register and go directly to payment and generate the invoice with the monitoring code in seconds. On the contrary, you will always have disgusted customers and it is good that you know it, so real -time automation will give you instant results according to your main preferences.

Easy access to your website must be adapted to mobile devices . The digital transformation of the sales team must have this key point , since many consumers, investigate, value and decide in their spare time or simply for mere comfort. The use adapted to these devices will improve user experience and competitiveness for the entrepreneur.

Many of the companies believe that they have digitized their website or trade and already have enough, but this does not end there, now more than ever you have to update and evolve to the era of digital transformation.

From Gowtech we want to give our customers the best experience and if you are an entrepreneur or have some type of digitalized trade do not stay behind, increase your sales possibilities with us. Call us.