Digital transformation in the hospitality sector
Talking about digital transformation can lead to a very drastic change in a company, for example, in installation of computer systems, business management or new digital work methodologies. All this is true but, the reality is that digital transformation can also be found in something as simple as creating a web page to provide an online service.
Digital transformation, simple but effective
In the times that run, so different from what we were used and with so many changes, the digital transformation is valid and necessary for any sector . One of the last companies to join the digital world has been the sale El Pereton. A road restaurant located in Sangonera La Seca (Murcia) that since its inception, more than 70 years ago, has been dedicated to the sale of daily foods to usual drivers, celebrations and sale of homemade sausages. It is a clear example that knowing and following the trends of the online consumer is important and serves to grow, obtain a competitive advantage and differentiate.
In this case, the development of a corporate website focused on eCommerce has been the key to giving way to an innovative idea. A simple step in digital transformation that allows them to sell their most demanded charcuterie products, giving visibility to their brand, improves customer satisfaction, gives value to a product and of course, is a new business opportunity to exploit and get the maximum benefit.
Today, the digital transformation, for a company in the hospitality sector it can be the step it needs to go and adapt to the new digital life in which consumers live. Take advantage of the digital environment to inform, to make themselves known, provide quality content and products and make the leisure time more to people already your target audience, it can become an opportunity to obtain greater benefits , both economic and recognition. In short, it is about placing us where customers are.
Benefits of digital transformation in hospitality companies
There are many advantages that a company obtains by digitally transforming its business, but specifically in the hospitality sector, very specific benefits are obtained that provide a differential value to the company.
- Improves productivity : although it continues to maintain its traditional business model, exploiting the digital channel is an extra.
- brand notoriety increases : it improves the image of the company by offering a quality service.
- Greater customer satisfaction : customers will have access at any time and from anywhere to their website and can obtain the product or service they want at that moment.
- New business opportunity : increases the possibility of accessing new clients that with the traditional channel is not possible
- OPPORTUNITY IN DECISION MAKING : More information is obtained from customers and therefore future specific decisions can be made based on those data.
- Greater competitiveness in the market: allows you to differentiate itself from the competition and obtain an advantage.
Without a doubt, digital transformation is an opportunity to expand business into the online world. In Gowtech we hope that this content has been interesting and that it helps companies that have doubts to take the step towards the digital world. For more information on corporate websites, do not hesitate to visit our website and consult us.