Digitalization and innovation to be closer to consumers

Case of success

It has always been recommended that the leaders of a company must be aware of the news in the field of economy, but today, it is also important to know everything that surrounds technology. When a company wants to grow and increase its sales, it is mandatory to listen to customers, to the target audience, know what they want and think about you. It is important to take into account all that information that with the help of digitalization and analysis, little by little it becomes innovation and growth. This is the case of the Murciana García Carrión company that has decided to carry out a technological strategic plan to digitize sales, its services and marketing. We tell you.

Strategic alliances for digitalization

Improving the relationship with consumers and customers is synonymous with increasing sales. Today, the best way to achieve this is through active listening to the market and information management through digitalization . This has been the objective of the well -known company Jumillana García Carrión dedicated to the sale of wines and, where appropriate, the digital transformation process has been favored by a strategic alliance with Minsait. To renew the Sales, Services and Marketing system has been the key to offering a better experience to customers according to what the digital consumer of today demands.

Knowing online consumer trends is vital for the activity of any company. The fact is that these trends are changing according to the digital consumption habits of society and in recent months, they have not only impacted on companies, but also in people, causing companies to have to adapt to those habits.

Technology is the key to digitalization

For its part, García Carrión has decided to innovate with SAP technology for the organization and management of all its resources. Having a 360 degree vision of customers and orders thanks to digitalization , allows them to manage consumers' requests in a more effective and satisfactory way.

All this digitalization allows the wine company to change the business model to B2B2C, boost its international growth and improve the work and motivation of commercial equipment and distribution channel. In short, any digital process that is applied in a company, makes it possible to offer quality and excellence in the products and services that are offered. This project is part of the strategic plan that the Jumillana company has been implementing for a few years to adapt the infrastructure to what the current market demands and demands. And it is digitalization that has led him to stay as a leader in the Spanish market of wines and juices.

Another technology chosen by Minsait to implement in the beverage company has been the Suite C/4hana, a digital platform to serve different types of users, centralize orders in a single solution and thus unify the business processes of all commercial channels . So, sales responsible, accounts, customer service and technicians will work from the same team by centralizing all the information that will be exploited to get the most out of the sales process.

This is a success case in which technology and digitalization is the protagonist to improve, grow and focus all its processes on customer satisfaction and achieve its loyalty. Previously, the company Garcia Carrión has already digitized the financial and logistics processes with the aim of increasing competitiveness, improving the service and obtaining greater profitability.