Event to help companies make the leap or strengthen digital transformation

This year 2020 has been involved by a pandemic where computer science has also been affected but not as much as in other sectors. Even so, processes such as digital transformation have had to evolve or implement both large companies or medium enterprises. The year 2020 we have seen how teleworking has been implemented without any problem in our lives without affecting business communication and/or with customers. That is why many companies have chosen to bet on the digital transformation of their businesses.

On November 18 of this month of November, a forum called ' Innovation and digital transformation as a basis for success ' where as its title indicates, its two premises are tentacles to determine the needs of your customers and create opportunities for your company to grow.

The event was broadcast from the Digital District , in the city of Luz de Alicante and virtually on the YouTube platform, which was organized by Community Valenciana and El Confidencial. The Generalitat Valenciana is being proactive in innovation and digital transformation and therefore companies have seen in this autonomous community the opportunity to evolve in an easy and fast way.

The digital transformation is not about making a change from your company to the digital era, it is for example of having your CRM in the cloud for customer management together with a digital culture of people that forms the company and a change in the organization. In this example, through CRM you can maintain your commercial management, marketing management and after -sales service or customer service in a virtualized and/or automated way, so that it will free you from repetitive work to focus on acquiring new ways to get more customers.

Therefore, the Valencian Community, the Confidential, CaixaBank, Hidraqua and Dinapsis worked on November 18 at the forum, where readers participated where their questions virtual on the website of El Confidencial and for the different social networks participated.

Attendees of relevant name attended the event, such as the director of El Confidencial, Nacho Cardero, who welcomed the attendees, and Carolina Pascual, 'Minister' of innovation, universities, science and digital society of the Generalitat Valenciana, and with Ximo Puig, president of the Generalitat, who closed the event. In addition, they made a round table moderate by Marta García Aller, a journalist, and with the participation of Caixabak's territorial director in the Valencian Community, Xicu Costa. The Director of Operations and Digital Transformation of Suez, Guillermo Pascual, the director of Supported Smart Innovations (Susi) -assets & Tech Products of Everis, Lilia Fernández, Laia Alemany head of R&D of Vicky Foods and the counselor and responsible for Actiu Corporate Reputation, Soledat Berbegal.

At the start, the director of El Confidencial said that the COVID-19 is present so that the urgent and the important thing are equal to the same level, the important thing being innovation and the introduction of new rules and dynamics.

The coronavirus is accelerating the processes of digital transformation , acceleration that, as teleworking has gone from being a secondary action to being one of the first objectives at the beginning of pandamia, the organization at a distance is also included, the way of relating to the client ...

It is in this section where Xicu Costa tells us that to generate a digital transformation, an executive director and not the Innovation Department must be in command. us , we expose keys to succeed in the changes of a company, where a fundamental one that we must take into account is to be attentive to the market and what are their trends , analyze users and especially millennials is important to know where the market evolves.

Another important point is to invest a ten percent of the benefit in innovation and digital transformation , using tools for the level of processes performance in order to "have a low cost with a high benefit." An example of this is the director Gonzalo Gortázar has managed to meet the demand of customers from the physical point (offices) to solutions such as “Fintech” (Finance + Technology, that is, develop strategies to adapt to change through alliances).

Lilia Fernández de Everis, recommended that innovation should not be limited to concrete departments but be amplified to the entire company and to develop within your company, Lilia advises that SMEs invest in technology and digital talent that they are able to provide different points of view.

On the other hand, Laila Alemany speaks her agri -food company as an example, where she has been betting on the digitalization of processes for years and that at the beginning of the year forced to optimize resources to the fullest to supply the population in times of great demand. Laila advised companies to invest for long -term and not short -term results. It is not about investing and obtaining benefit instantly, it has to make sense.

The hybrid ceremony was the presence of the president of the Diputación, Carlos Mazón, the mayor of the city, Luis Barcala, the president of the Port Authority of Alicante, Juan Antonio Gisbert, the mayor of Elche, Carlos González, the rector of the University Miguel Hernández, Juanjo Ruiz Martínez, or the General Director of Institutional Promotion of the Generalitat, Fernanda Escribano. The vice president of the Chamber of Commerce and CEO of the Vectalia Group, Antonio Arias, the president of the Association of the Family Business of Alicante (AEFA), Maite Antón, the CEO of Hidraqua, Francisco Bartual, and Rafael González Pons, of Indra, among other businessmen and companies of companies could also attend.

Gowtech was also virtually present at the event and wants to thank all the employees of the event for giving advice to companies on how digital transformation is a necessity and not an obligation.