Any entrepreneur determined to found a business must keep in mind that the success of a company is the combination between good economic results and their survival over time. However, thanks to our experience working with medium -sized companies, in Gowtech we are aware that prioritizing one of these two options entails very different approaches on the DNA of each company.
Currently, companies and their managers have had to adapt their way of life to the uncertain and complex times we currently live. They have learned to adapt their business model to the demand of each moment, that is the key to their survival.
The key is to project the company looking to the future, to last over time, without this goal, sooner or later will end up disappearing. This is the difference between the company conceived as an economic entity compared to the company seen as a living being, in this case its main purpose is to perpetuate its species, to survive.
There are characteristics that stand out in the longest companies, the sensitivity towards the environment , the sense of identity of all interested parties and an innovative autonomy always in search of diversification, achieved thanks to the application of the digital transformation of its different departments. This digitalization, although in a different way, is what every company that wants to last over time has pursued since its inception.
The main key to adaptation capacity is learning capacity, so this cannot be limited to a simple medium level formation. For real learning it is essential that the company modify its internal structure, and thanks to the digital transformation it is much easier, making adaptability and resilience the basic structure for its survival.
In Gowtech we know firsthand that those projects that decide not to have the advantages that provide digital transformation , become eternal and unproductive due to the inability to organize its internal structure.
Interestingly, family businesses are those that are usually worried more about lasting over time, to grow and give relief of some generations to others. They are mostly SMEs between 50 and 250 employees and dedicated to the industrial sector, which represent 75% of all companies in Spain.
The median company is infinitely better located to adapt its business model with digital transformation , since it is in an settled and harmonious environment to adapt the necessary changes in its internal structure.
With the organization and design appropriate to their needs, SMEs manage to reach digital transformation and much faster than in a large company. Against what is usually thought, it is not necessary to invest large amounts of economic resources, but to have a vision of the future and the appropriate determination when accepting the true change in the internal structure.
Investing in digital transformation at the right time, implies the difference between the evolution and growth of a company, in front of its decline.
In Gowtech we accompany the companies that wish to take the step and not become obsolete in their transformation process, we advise and advise offering the best solution adapted to each case, because each company is unique and their needs are also unique.
