The digitalization of companies is now or should be, a priority objective for both entrepreneurs and public administrations. The digital economy and changes in consumer trends have led to that this is a process of maximum importance since if companies do not go where consumers are, they will not be able to survive.
But, not all companies are prepared to face a digital transformation . For this reason, in this article we will explain what are the steps to follow to digitize a company.
So how to digitize a company?
Digitization A company involves implanting and using new technologies in all areas of an organization or business. Communication, management, production, automating processes or coordinating tasks, are some of the many tasks that are done every day in a company and by digitizing them we get optimized and be more efficient in each of them. They are all benefits. However, although this is where you should begin, digitalization must go further and assume a change in business mentality and internal culture .
Each person who composes the organization chart of a company must think of digital and go hand in hand to take advantage of the opportunity it offers. Once this is known, the following in what you have to think is that digitalization is as simple as changing the traditional tools and resources that are used every day for the new tools that are born from ICT.
In short, the digitalization of a company is essential to take advantage of the digital market opportunities. Knowing how to listen to consumers and analyze them is essential to improve their experience and loyalty.
Steps to digitize your company
As we have already mentioned, digitalization begins when it is decided to change the traditional tools that are common for the day to day of a company and start the new technologies. This, followed by a change in business culture, is synonymous with success. However, it is previously necessary to follow a few steps to know the New Digital World through analysis .
- Analyze the company's situation
Knowing the point where the company is located is key to design the digital strategy. It is necessary to know how the company works, the resources we have, analyze the competition and the environment , know what our strengths and weak points are. All this analysis serves to see where you have to improve and solve errors, so that the business model is clear.
- Think and design digital strategy
Once we know the company's situation well, it is time to set goals that we want to achieve. Whether in the short, medium or long term, before carrying out the digitalization of a company we must know what we want to achieve . In turn, these objectives can and should be different and varied. Such as, economic to reduce the costs, strategic to carry out commercial and sale, environmental actions to be more sustainable and improve the company's philosophy, even cultural, can be some of the most generic.
- Dedicates time and resources to employee training
You have to know well the profiles of the company's employees. Know who is more trained for digitalization and who less, so that they can even contribute innovative ideas. A solution to train the least digital, is to create working groups to help themselves when necessary in the use of new tools. Training for the mentality of digital change is also important. This step is basic, since a motivated and happy employee is an efficient and productive employee.
- Create a web page
Being on the Internet is essential to enter the digital world . With a good website and well positioned through SEO techniques, we will be more visible and capture the attention of consumers who are looking for us.
- Incorporates digital tools
As we have already said, we must replace the traditional with the digital . Depending on the company sector, they will be adequate or the other but there are usually a number of tools that every company should incorporate in its day to day. As tools for internal management, on Cloud, tools for the planning and management of digital communication, tools for analysis or for the management of tasks and projects.
- Approach your clients and consumers
Knowing the digital consumer trends is basic to be able to sell through the means they use. When they don't look for us, we have to go where they are. For this, the control of the Big Data is essential, to know how to perform analysis and management of the information that we are receiving is important to know what they demand and improve their purchase experience. This is the way to loyalty to customers.
- Captures digital talent
Digitization entails being constantly updated. A digitized company must be up to date with the news and news that arise in technological question. To do this, having qualified and talent personnel who work in innovation is essential to grow and improve .
In Gowtech we are specialists in digitalization of companies and we hope this articles have been helpful to solve possible doubts. If you need more information, we encourage you to visit our website and to contact us.
