Digital transformation, key to growing companies

More and more companies add the advantages offered by technology to your business model.

Although it has been booming for years, there are many companies that still do not know what digital transformation or what are the benefits it offers.

Well, digital transformation is a change in mentality and habits of the organization of the company towards digitalization in all areas that the company encompasses . In this way, improvements in products and services are achieved, in the value chain and in the business model.

Main benefits of digital transformation

The advantages that digital transformation brings to companies are very clear.

• Continuous implementation of technology and learning habits is carried out.
• Enables the ability to obtain qualities and functionalities that increases the resilience of your company.
• They facilitate the being able to obtain the advantages of digitalization by treating them in all areas, such as the improvement of efficiency and productivity, the optimization of resources, reduction of costs and errors or the creation of new income channels , among others.

Impact of economic crisis and digital transformation

At present, companies are in a convulsive state after being affected by the economic crisis that the pandemic has brought; Starting with the hospitality, especially mistreated, or tourism, which has seen its income reduced by more than 90%. The majority of neighborhood shops have been unable to adapt to the new restrictions imposed by the future of the times, which has precipitated their disappearance by being in a critical situation.

Contrary to what happened with the businesses and companies that evolve, innovate and adapt to unforeseen events , promoting the use of online sales platforms. Companies that have seen their sales increased exponentially, digital transformation and digital marketing services to companies in Media Spain.

Key technologies in Gowtech

What technology do we apply in Gowtech to adapt the digital transformation to your company?

To carry out this transformation, the resources that we use to achieve the goals that the client wants are multiple and very varied.

Bigdata is one of the most used, helping us to obtain maximum information from the large volume of data collected and identify the new opportunities to be able to turn them into the most efficient business model, to achieve greater benefit and satisfaction of our customers .

Another of these technologies is the artificial intelligence that applied to the needs of each model, can greatly help with decision -making, based on a massive data analysis. This technology is usually complemented with the Machine Learning and the Internet of Things , also based on data analysis.

In addition, the adaptation of mobile technology facilitates the day -to -day task of the workers and the service with their customers, offering the great advantage of being able to always be connected, manage the company and in turn the demand of customers from anywhere in the world.

These advantages facilitate the lives of many companies, in addition to ensuring their survival in a world that tends to end digitized. For this reason, in Gowtech we put the digital transformation to the reach of any company, because we know that digitalization is not an option, but a need.

Europe at the forefront of digital transformation

Europe at the forefront of digital transformation

Organizations, both large and small, have used digital technologies to change their way of operating.

This is the case of many European companies that have experienced vertiginous growth by adhering digital technology to their strategic plan . Some of them have been born properly from digitalization.

Examples of success in Europe

• Asti Technologies . It was founded in 1982 but it was digital transformation project to drastically increase sales and expand abroad . Verónica Pascual, managed to turn the company into a European leader into the manufacture of automated guided vehicles: robots that can transport goods through industrial facilities. The company now operates in 16 countries and since 2011, more than half of its profits come from international sales.
• Even the world of sports has adapted to new technologies. This is the case of Mycujoo , founded in Switzerland in 2014. An online platform in which not only live football matches in 100 countries are broadcast on six continents, but is expanding to other important sports. They have a study team in Zurich that provides them with metadata tools and artificial intelligence. "Every moment is connected to our Standard Unique Identification Database System of the FIFA, so each label refers to a country, competition, club, team and even a player involved at the time," says its creator.
• Another of the multinationals that has experienced great growth thanks to the digital transformation in its business model, is the BBVA . The banking group has reduced operating expenses and increased its digital client base after investing in Big Data projects, artificial intelligence (AI), Cloud Computing and Blockchain .

These three companies are just some examples of the success that brings to adapt to the digital age and reaffirm the idea that there is no future in a business without a digital change.

In Gowtech we help companies implement digital transformation continuously and evolutionively, to grow, evolve and become increasingly competitive, adapting to the demands demanded by their integration clients and new digital experiences.