During the period of the alarm state were many companies that decided to turn their business to not have to lower the blind. The fastest and easiest to implement for any company in any sector has been online sale and in many cases, it has turned out to be a success. This is the case of the Murcia Verónicas market, which after months of trying digital transformation, finally confinement forced the shopkeepers to adapt, achieving very good results.
The most classic digital transformation, online sale
The Murcia Veronic market had already been alarm for a few weeks trying to implement the new online sales service without much success. The cause of this was the lack of initiative of most of the shopkeepers that sell their freshest products in the emblematic supply square of the city of Murcia. To this we must also add, the low demand of customers and consumers. The intention was but it was not finished taking advantage of.
However, the establishment of confinement and the difficulty in continuing with the activity of local shops, forced, from one day to another, all tenders had to collaborate to finish this digital transformation process. Expanding sales areas and establishing new distribution shifts was key to providing quality service to the great demand for fresh products through the website.
The advantages of digitalization
With the passage of time, the entire process of digital transformation has allowed analyzing the situation they have lived, rectifying errors and failures, improving work systems and being prepared to put themselves to future crises or new registration. Again the decision making has been the protagonist in the advantages of the digital world.
As we have been saying in previous posts, the collection of data offered by the digitalization of the company allows managing and analyzing each step based on criteria and, above all, taking into account consumer trends. All with the aim of improving customer satisfaction, obtaining higher sales and loyalty to new consumers. Knowing how to listen to the demands and analyze your consumption habits is key for digital transformation to work .
In the case of the Verónicas market, the data resulting from sales during the period of the alarm status have been overwhelming. A total of 18,884 commissions have been made to the different positions that make up the market. An average of 1,000 orders during the months of confinement and a total of 52,496 items sold, including food products such as fresh products, meats, fish, fruits and vegetables. A success of digital transformation.
