Thinking about digital transformation can lead to the mistake of believing that it will mean an excessive investment of resources or a drastic change in a company, but it is not. Often, the lack of resources and ignorance of what it supposes is the reason for the rejection of many small and medium enterprises. On the contrary, there are many success cases in which large companies have achieved their objectives thanks to the digital transformation processes that have gradually implemented. It is true that digitalization provides great benefits and to be able to take advantage of it, in this post we will explain what it consists of and what its advantages are.  

Digital transformation by parts

If we define the digital transformation, we have to say that it is the process by which an organization or company applies digital technology to perform a new form of work more optimizedly. Digital tools, new technologies, use of digital platforms, are some of the most used both in the production processes and in the management of companies or for the daily work of employees. It is about taking advantage of the opportunities offered by digital transformation to improve productivity and efficiency.

First, to develop the digital transformation, you have to start with a process of analysis of the situation of the company and the environment in which this company lives. Being updated and adapting to the needs of the current market is essential for sustainability and its enduring in time, and also, it is the only way to renew to face competition today.

Although thinking about digital transformation is not just implanting a CRM, ERP, having on Cloud or Machine Learning systems in production systems. The digitalization of the company has to go further and be a complete process in which business culture is also involved . All areas of the organization must go hand in hand, address, employees, production, processes and strategies to follow.

However, it does not have to occur in all at the same time if it cannot be assumed. That is, the digital transformation of a company can be done little by little, but when a strategy is made to carry out a digital process, everyone has to put their part to make the most of the new digital work methods.  

Advantages of digital transformation

The multiple success cases of companies that have decided to carry out a digital transformation process have demonstrated in the short term that great benefits can be obtained. The key is to see the opportunity offered by combining in the same digital tool all actions, daily and practical tasks to improve the results, obtain greater benefits and facilitate the work to employees. More specifically, the advantages are:

  • It allows to improve customer satisfaction to be able to listen to them and offer them a more flattering experience
  • Save costs and resources to be able to digitize information
  • Productivity increases since decision -making is faster and faster with new digital tools that contribute value to daily work
  • Promote internal communication of employees and collaborative work
  • It allows to see new business lines thanks to data analysis and innovation
  • It offers you a competitive advantage in a sector that changes and is more demanding every day


Technology advances every day and to survive in the business world and be able to achieve success, it is necessary to adapt to the industrial revolution 4.0 that we live. As we have said, it is about taking advantage of the opportunities offered by digital transformation.