Initial Research and Briefing
- Client meeting
- Competition analysis
- Market study
CONCEPTUALIZATION AND GENERATION OF IDEAS
- Brainstorming
- Sketch generation
- Color palette selection
- Typography selection
Prototype development
- Digitization of sketches
- Creation of variations
- Simplification of the logo
Customer presentation
- Presentation of 3 selected options
- Meeting to get feedback
Refinement
- Adjustment on the only proposal chosen
- Media and format tests
Final delivery
- Final art delivery in color and B&N (positive and negative)
- Use guide
Follow-up
-
Post-implementation feedback
- Possible readjustments