SEO positioning agency

We all know how important it is to have a web page, leave it well done and that it does not have failures, but what people do not know is that if you do not work internally and externally you will not appear anywhere, what is the use of having an incredible page if you do not appear when they look for you, this is called SEO positioning, the position in which your page is regarding the search engines . In our SEO positioning agency you can get the results you need.

The first thing is to have a website, if you do not, read our article on the website design . Once you have your own website you will need to position it organically, and it will be thanks to SEO.

In this publication, we will offer you a complete guide to start dominating SEO. Whether you are a curious beginner, as an expert in SEO in search of refreshing your knowledge, you will find valuable information. We will cover essential issues, such as content optimization, strategic keywords, site structure and link authority, backed by practical advice.

• The quality of the web. The search engine considers it important that the web is loaded fast, that it is easy to use and that it adapts to mobile devices.
• The domain authority. A website that receives many incoming links, generates valuable content and is of quality for users is gaining authority over time.
• The relevance of the content. It is the relationship of the content with the search, that is, the better the content of the page with the search that the user has done, the better it will position the search engine .
• The incoming links. When other pages put a link pointing towards your website, it is as if they were recommending. Pages with incoming links have many more chances of appearing in the top positions, especially if they are quality links.

What is SEO positioning?

SEO (Search Engine Optimization) means optimization of search engines. It is a set of strategies and techniques that are carried out on the web to appear organically in Internet search engines The appropriate SEO application can result in a significant increase in the traffic and visibility of brands on the Internet, since one of the main objectives of the companies that invest in digital marketing is to occupy the first place in search engines.

However, it is not enough to be on the Internet so that your website, e-commerce or blog is on the first page of search engines : it is necessary to invest in a specific strategy. In a place as hard as the Internet, make your website stand out among the millions of pages, it seems an impossible task, but it is not.

Key factors for SEO positioning

Keywords

The time comes to create content that is properly positioned in search engines . To do so you have to choose your keywords with a lot of criteria and write the contents thinking about SEO .

The first thing you should be clear about is that at the beginning of any website it is very difficult to position yourself with generic keywords.

To fully understand this point, we will continue with the restaurant's example: if you are looking for "restaurant" on Google, it returns 599 million results; If you are looking for "Restaurant for Communions", it facilitates 3,370,000 results; And you still have and write "Restaurant for communions in Murcia", the amount is reduced to 388,000 results. As you can see, competition descends the more specific the search. You will have many more chances of appearing in the first results if you use key long-tail or long tail.

However, you can not look for such specific keywords, because Google searches are not so concrete. The key is to find Keywords that have a minimum of monthly searches on Google and, at the same time, do not have excessively high competition. To find those words you can use Google Adwords keyword planner.

Content optimization

We could divide the content of the web into several parts: the title, primary to introduce the information and finally the body, where we will develop our ideas, products or services.

Ticket titles must be between H1 labels . This is a purely technical issue: the web uses the labels to structure the elements within its pages, and the H1 label is used for the main title, although there is more (there is a hierarchy), such as H2 and H3 for subtitles; H4, H5, etc.

Try that your key word appears in that entry at the beginning of the title, look for an attractive title that captures the reader's attention and does not exceed 70 characters so that the search engine does not cut it when you show your entry into the search results.

Primordial points when creating content on your website:

1. Start with an attractive introduction, develop your topic and conclude with an invitation to comment and share.
2. Use your keyword in a subtitle (H2) and in the first 100 words, avoid the "Keyword Stuffing" or "cannibalism" maintaining a keyword density below 5% (you do not exploit the keyword on your page).
3. Add multimedia content, such as images and videos.
4. Write extensive content, preferably more than 300 words.
5. Highlight keywords with bold or italics, but in moderation.
6. Use clear and accessible language for your audience.
7. Includes external links to respected sources in your niche.
8. Add internal links to other relevant entries of your website.

In addition to all this there are a number of points to be taken into account (the more complete your website the better score for search engines ):

• The web must have a sitemap. The sitemap (website map) is fundamental, it helps the search engine to know the structure and contents of the websites, there are plugins that can do it for you.
• You have to create the bretadcrumb: BreeAdcrumb or bread crumbs, they serve to know how you have reached where you are, be able to go back or see the pages of the web where you have passed. In addition to helping the client, it helps to hierarchize the pages and their navigation through them (for search engines too).
• Content tables: It is an index that serves to collect the points of the text that is being written, you can establish direct links, it is comfortable and informs the user of the points of interest.
• Responsive design. Your website must be visualized and adapted correctly to mobile devices. If your website is not "responsive" (adaptable), you will lose many visits.

If you meet the previous points, you will have your website ready for SEO , at least from the technical point of view.

Seo friendly URL structure

• Make sure the keyword appears in the URL.
• Eliminate prepositions and articles. For example, if your key word is "Restaurant for Communions in Murcia", use the URL "/restaurant-communions-murcia".
• Avoid using eñes, accents, interrogations or other similar symbols.
• Try to keep your URL as you can.

Internal and external links

Now you need incoming links, because without these everything you have done so far, and they have to be of good quality. There are several ways to get it:

• Naturally. If you create quality content, other pages link them. The objective is to get other pages to do the same with your website.
• Writing tickets to other blogs. It is also known as " Guest Posting" and consists in writing a blog post as a guest author, and including some link to your website. The blog owner receives exclusive and free content and, on the other hand, the guest author gains visibility and a couple of links.
• Contact other websites. It is usual that, if you can, you contact the editors of the websites to propose an exchange, you appear on their website at the same time that he appears in yours, for example.
• Linking with other blogs. If your content can be relevant to other websites or blogs, you can add a link from your page to other websites to highlight your information, giving visibility and possibly with backs back from the same website.

Website load speed

Some studies claim that the websites should not take more than four seconds, but the ideal would be to be below the two seconds. To analyze the speed of your website you can use tools such as Gtmetrix and Page Speed .

But mainly the failures that make a slower page are usually the images, you in mind how much they weigh and if you can reduce its weight with Photoshop or Plugins and speaking of plugins, do not add too much elements to your website, it can affect the load of the web and with this comes the code: Try to reduce or minimize the JavaScript code and CSS.

Some strategies of our SEO positioning agency for websites

Remember that advanced SEO techniques require time and effort, and it is important to stay updated with the latest trends and search algorithms to obtain the best results. Here I explain the different SEO positioning strategies that exist:

The SEO ON-Page focuses on the direct optimization of your website (explained above). It implies the improvement of internal elements, such as high quality content, adequate use of keywords, goal descriptions, headers, friendly URL structure and load speed.

The SEO Off-Page, on the other hand, focuses on external factors that affect your classification on search engines. This includes the construction of quality links from other websites, social media participation, media mentions, reviews and the authority of your domain.

Advanced Seo positioning techniques, can be summarized at these points:

1. Technical SEO: solves technical problems and optimizes the speed of the site.
2. Semantic search: Use synonyms and related keywords.
3. High quality link Building: Focus on obtaining quality links.
4. Local SEO: Optimizes Google My Business and get local reviews.
5. Advanced Content Strategy: Use the "Pillar Pages" and "Cluster Content" model.
6. Structured data: implements structured data marking, for the best reading of search engines .
7. Voice search: Adapt the content for verbal questions.
8. Advanced analysis: Use advanced tools for monitoring and analysis.
9. International SEO: Apply Hreflang and Geo-Restriction labels if necessary.
10. UX: Prioritize user experience with speed and design.

Tools and resources for SEO

Keyword research tools

These tools allow to identify keywords relevant to your content and evaluate your search and competence volume.

Examples: , Semrush and Se Ranking 's word planner .

Competition analysis tools

These tools provide information about the SEO strategy of your competitors, including keywords and key links. They help you identify opportunities and improve your own SEO approach compared to competition.

Example: Semrush, Moz and is ranking.

Resources to learn and keep updated

Being aware of Seo's latest trends is essential. There are blogs, online courses and dedicated communities that offer valuable educational resources, you can also follow SEO experts in social networks and subscribe to bulletins to keep you informed about changes.

Examples: Semrush and courses on platforms such as Coursera and Google Activate .

Common mistakes to avoid

Negative SEO practices

The negative SEO practices, also known as Black Hat SEO, are dishonest or deceitful strategies that seek to manipulate search engines to obtain a better positioning, but violate the guidelines and rules established by search engines. Some examples of negative SEO practices include:

• Keyword filling: Fill the content of a page with keywords excessively and not natural.
• Duplicate content: Copy content of other websites.
• Link farm: create low quality or massive links without real relevance.
• Cloaking: Show content different from search engines and users, which is misleading.
• Spam comments: Publish irrelevant comments or unwanted links on blogs and websites to obtain backward bonds.
• DECEÑOY REDITIONS: Use redirections to bring users to different content than the initially promoted.
• Text covering and links: hide text or links in the content of the page to deceive search engines.
• Negative SEO attacks: try to harm competition through dishonest practices.

These practices can generate short -term results, but they often result in search penalties, loss of visibility and damage to online reputation, it should not be said that you should not use these techniques.

Misunderstandings and myths about SEO

In case you were curious, these are some misunderstandings or myths about SEO:

• SEO is a quick solution.
• More keywords mean better classification.
• Internal links do not matter.
• SEO is only for search engines.
• The setback links are everything that matters.
• Keywords goal is still relevant.
• The classification is static.
• SEO is only for large companies.
• Seo is not needed if you have a great website.
• Payment ads improve organic classification.

Tips for long -term success

Continuous maintenance and adaptation

Continuous maintenance and adaptation are crucial for long -term SEO. In a constantly evolving digital environment, search algorithms change and user preferences evolve. To maintain and improve web positioning, it is essential to regularly monitor performance, perform technical audits, adjust keyword strategies, and adapt to the latest trends in SEO. Continuous optimization guarantees that your site remains relevant, attractive to search engines and beneficial for visitors, which contributes to sustainable online success.

Strategies to maintain a good SEO positioning over time

1. Content update: Keep your updated and relevant content for your audience. Update and regularly expand existing publications to maintain their freshness and precision.
2. Keywords: Monitor keywords and adjust your strategy according to changing market trends and user search behavior.
3. Continuous technical optimization: performs regular technical audits to solve indexing problems, load speed and site errors.
4. Construction of quality links: continues to build high quality setback links and eliminate those that may be harmful to your classification.
5. Adaptation to algorithms updates: Stay informed about the updates of search engines algorithms and adjust your strategy accordingly to meet the new guidelines and classification priorities.

These would be the points to take into account to improve in the long term.

And these would be the most important points when we talk about the optimization of websites for search engines : content creation, the way that search engines , with their algorithms, of good score; and the quality of the web and connection with the outside.

Recalco: It is important to implement good SEO practices, not only because of the penalty of using bad practices, if not because long -term results are profitable and satisfactory to see.

I encourage you to start working in your own SEO and learn firsthand how entertaining it can be.

In addition, in Gowtech we have the availability and knowledge of all these tools available to combine with each other and to optimize, position and publicize their company, customers will arrive alone. Any questions contact us!

Thank you very much for reading and for your time!