A CRM (Customer Relationship Management) is a tool that helps you manage relationships with your customers . It stores information, automates tasks, improves customer service, and facilitates commercial monitoring. In theory, everything sounds perfect. But in practice, many companies face the same problem: the CRM they choose does not fit their way of working.
What happens when a CRM does not fit your reality?
Imagine that you have a tool designed for a general purpose, but that does not fit with the specific way in which your team works or with the processes that you have developed over time. That is what happens with many "factory" CRM. They are generic solutions, designed for standard companies (which are rarely really). When your company has unique processes, particular methods or its own structure, a CRM that does not adapt can complicate daily work and generate a bad user experience, which decreases productivity and makes it difficult for the equipment to use it naturally and efficiently.
CRM Personalized: Tailor
It is precisely here where a personalized CRM comes into play, makes the difference and stands out in front of generic solutions. Unsoftware for the management of customer relations that have been specifically created for a specific company. The company can choose which modules and functionalities need, as they integrate with each other, to optimize its sales processes and position yourself successfully in the market, marketing, loyalty customers and improve sales. It adapts perfectly to your business needs and daily from your commercial agents.
And this, in Gowtech we know how to do it very well.
Integration with your current tools
A personalized CRM can connect with your existing systems, such as ERP, email or calendars, avoiding duplication and facilitating information flow.
Adaptation to your commercial processes
The system reflects exactly the way you manage your sales and customer service, without forcing you to change your methods.
Scalability for business growth
As your company grows, CRM can evolve with you, incorporating new functionalities or adjusting to new needs.
Personalized functionalities according to your needs
Includes only the tools you really use and need, avoiding unnecessary complexities.
Is CRM Personalized?
The short answer: yes , if your company has unique processes or if you feel that a generic CRM limits you more than it helps you and forces you to do things "in your own way." With a personalized CRM you control the processes and not the software to you.
In addition, time savings and efficiency of personalized CRM is significantly cheaper than a pre -designed option, since you only pay for what you use
Automation of your main tasks
Fastly and easily automate specific tasks, processes and workflows is another important reason why a personalized CRM is beneficial.
Activate automatic alerts or structure the phases of the sales funnel that your commercials follow in their work would be some of the tasks you could perform.
Fast and precise information
Filter and order the data as you want and create custom reports for you or your team.
Improvement in equipment productivity
Having an adapted tool, daily work flows better and errors and dead times are reduced.
Greater commitment and user satisfaction
An easy and comfortable CRM to use encourages the equipment to adopt and take advantage of all its advantages.
Who is a personalized CRM for?
It is not necessary to be a great multinational to need a custom CRM. More and more SMEs are opting for this solution because they understand that their way of working is unique and deserves a tool that respects it.
SMEs with unique processes
Companies that do not fit in standard molds and require flexible solutions.
Complex cycles companies
Organizations where the commercial process has several stages or particularities that must be managed.
Organizations that require custom customer service
Business where individualized treatment is key and customer management must adapt to it.
Custom CRM price
When we talk about CRM personalized, it is normal to ask how much something like this costs. It is not the same a basic solution for an autonomous or microenterprise, which needs to digitize its processes and cover specific needs without losing the advantage of customization, than an advanced platform designed to automate tasks, integrate with other tools and take advantage of the potential of artificial intelligence.
As a reference, the price of a personalized CRM can begin around € 2,000 + VAT, on simple but well -focused projects and ascend to € 60,000 as the complexity of the system grows , being able to include from automation and data analysis to advanced functionalities based on Ia as consultations in natural language, generation of visual reports or intelligent extraction of information from documents.
Conclusion
Having a personalized CRM means having a tool designed to enhance efficiency and adapt to the specific needs of your company, facilitating commercial management and customer satisfaction. It is the strategic investment that promotes growth and improves the results of your business.